I’ve had several clients now who were looking for help with growing their substack, which makes me think it’ll probably…
Every marketing consult I do is different depending on the client, but over time I’ve noticed a few different recurring…
(2023dec15 thread) I’m sleep deprived from caring for a bb so these are delirious thoughts with no sensibilities but let…
I thought I’d make a list of questions that I like to ask my clients. I don’t necessarily ask every…
(original thread) been procrastinating for a while now on assembling a doc of notes of things that came up in…
This is a list of books that have shaped my thinking regarding marketing. I post these not as recommendations (though…
Haters can do some of your best marketing, often without meaning to. Dethrone King Alcohol thread – memetics arms dealers,…
A friend said, “I sometimes find myself trying to explain to my students what I think of as “righteous marketing”,…
I’m taking a break from working on my substack essays and I saw a friend ask, “how do I get…
WIP – will update over time this is a video I made fairly quickly off the cuff after a conversation…
WIP, to be updated “Man, sometimes it takes a long time to sound like yourself.” – Miles Davis multiple clients…
A thing that hardly ever gets captured in people’s models of marketing is the value of being recognized several times…
There’s this entire genre of interesting content along the lines of “so strange/wild/weird how this successful person/company didn’t care about…
I think about iconography a lot, I have multiple twitter threads about them. I’ll eventually expand this into a blogpost…
The following are a set of notes from my tweets. I may eventually flesh this out into some sort of…
Catchphrases are extremely valuable, and often overlooked. If you have catchphrases or riffs that you use often, that are sticky…
I like to tell my marketing clients to think of themselves as concept artists & moodboard designers for the cinematic…
I often find myself referencing this image made by my twitter friend Samuel Hulick, who runs @UserOnboard: It’s a simple,…
Originally written for the ReferralCandy blog. We’re all in the business of selling stuff, one way or another. And it…
June 2023 update: 3,000 sales! (~$29,000) October 2021 update: 2,000 sales! ($18,256.75) December 2020 update: 1,000 sales! ($9,555.26) September 2020…
Met a couple of friends for lunch today to chat a little about marketing in the context of their media…
Looking for examples of my past work? There’s a lot out there – here’s some that I think is worth…
I signed up for a YouTube account really early on, way back in 2005. I uploaded a handful of poor-quality…
“To me, marketing is about values. This is a very complicated world; it’s a very noisy world. And we’re not…
I currently charge US$600 for a 60-90min consulting session. I’m happy to do discounts for individuals and interesting clients. DM…
Describe a day in the life of a digital marketer! What does a typical workday look like? (The following was…
Here’s the short answer to how I got my first marketing job: the founder/CEO of ReferralCandy, a software company had…
Update: I have a video about this too: At the time of writing, I have 99,700 Twitter followers. I started…
The following is based on a Q&A session I did at Saleswhale. How do ya’ll plan what to write on…
“How do you break into consulting?” Honestly, I wasn’t very strategic about it. You can probably do better than me.…
Let’s do something fun. Let’s explore the all-time site traffic to this blog. [2,047] Uber’s 6 Personas [889] Home Page…
This post was originally a twitter thread, and it’s mainly directed at young people starting out in their careers, or…
Work-in-progress – I should probably break this post into chunks based on what people search for. The shoemaker’s daughter, etc…
I’ve been a freelance writer, and I’ve been someone who hires freelance writers, and I’ve been meaning to write more…
In May 2013 I coined the term “Spray Tan Fallacy” in a blogpost on the ReferralCandy blog. It’s a fairly…
The following is a transcript from a lunchtime talk I gave at Saleswhale. View this post on Instagram A post…
What kind of metrics would you say define a great blog? What should one aim towards after year? The following…
In your opinion, what is the difference between copywriting and longform writing? Simplistically, I think of copywriting as writing that’s…
“Marketing = positioning + gruntwork”. I see a lot of discussions about gruntwork (tactics, “hacks”, etc) but not a lot…
I was reviewing some notes from 1-1 meetings that me and my manager Dave used to have, and I thought…
I was talking to a potential hire today about what my team and I do. It occurred to me that…
Was giving a friend some writing feedback, and realized there’s a simple name for what most new writers struggle with:…
This post is an attempt to aggregate some of the best and most useful things I’ve read during my marketing…
A younger friend – she’s a History major – posted on Facebook that she was frustrated with her experience at career…
When I visited India last year with my parents and wife, one thing that stood out to me over and…
Last week, my NS buddy John told me that he was launching his first proper startup – and he asked me…
I like… How Warby Parker hijacked New York Fashion Week by being a little naughty and a little ingenious. How…
The final form of any brand logo is hypersimplicity “Can an illiterate child draw it from memory?” http://www.make-it-rain.co.uk/wp-content/uploads/2016/01/Evolution-Logo-Nike.jpg I’m a…
Why does this post exist? I want to have a good understanding of the various brand archetypes in existence. I…
Creative anxiety sucks. Horribly. Before anything else, here are the 6 steps you need to take: Acknowledge that creative anxiety…
“#2: You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a…
This is a transcript of a talk that Tobi, the CEO of Shopify, gave back in Ottawa in 2013. I…
Successful brands sell you building blocks of identity. Here’s how this works. 1. Most people have some vague idea of…
If you spend some time on Uber’s landing page, you get a pretty good sense of their various target personas.…