Looking for examples of my past work? There’s a lot out there – here’s some that I think is worth sharing:
From when I was at ReferralCandy:
- How To Choose Your Referral Program Incentives (20+ Examples!) – comprehensive, researched, helped to convert lots of customers over time
- An Epic List of 79 Referral Program Examples – gets tonnes of search traffic, consistently in top 1-3 search results for “referral program examples”, lots of backlinks
- Elfin Marketing Case Study – A Masterclass In Selling Baby Products Online – eg of an in-depth interview with one of our users
- How To Get Word-Of-Mouth: 40+ Successful Examples To Learn From super-comprehensive post, worked together with an illustrator. The post was also super popular on /r/entrepreneur.
Couple of other egs of content I’ve done for other clients:
- How to improve your lead nurturing with the right messaging and mindset – a more recent post for eg of tone and voice (variable)
- How freelancers & solopreneurs can get more leads in a predictable, automated way – another interview-focused piece