{"id":12054,"date":"2026-03-04T02:43:33","date_gmt":"2026-03-04T02:43:33","guid":{"rendered":"https:\/\/visakanv.com\/marketing\/?p=12054"},"modified":"2026-03-04T02:55:34","modified_gmt":"2026-03-04T02:55:34","slug":"small","status":"publish","type":"post","link":"https:\/\/visakanv.com\/marketing\/small\/","title":{"rendered":"do a smaller version of the thing"},"content":{"rendered":"\n<p>Everything is resource constrained, so you should typically try to start with small expeditions rather than grand ones, such that you don\u2019t need a lot of time and money and sweat to get them done. Make \u201cproofs-of-concept\u201d. Make short films before you try to make feature films. Write sketches and plot outlines before you commit to writing an entire novel that nobody might want to read. This will help you build conviction in what you\u2019re doing. \u201cI\u2019ve done smaller versions of this before that worked\u201d will be a light in the despair of &#8220;this is huge and overwhelming and I don\u2019t know what I\u2019m doing here\u201d that inevitably hits in the middle of any large project.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everything is resource constrained, so you should typically try to start with small expeditions rather than grand ones, such that&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-12054","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/s5wrnV-small","_links":{"self":[{"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/posts\/12054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/comments?post=12054"}],"version-history":[{"count":2,"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/posts\/12054\/revisions"}],"predecessor-version":[{"id":12057,"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/posts\/12054\/revisions\/12057"}],"wp:attachment":[{"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/media?parent=12054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/categories?post=12054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/tags?post=12054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}