{"id":11964,"date":"2023-05-01T07:09:44","date_gmt":"2023-05-01T07:09:44","guid":{"rendered":"https:\/\/visakanv.com\/marketing\/?p=11964"},"modified":"2023-05-01T07:09:47","modified_gmt":"2023-05-01T07:09:47","slug":"books","status":"publish","type":"post","link":"https:\/\/visakanv.com\/marketing\/books\/","title":{"rendered":"books"},"content":{"rendered":"\n<p>This is a list of books that have shaped my thinking regarding marketing. I post these not as recommendations (though I do broadly recommend them), but as a beacon to  help my clients know if they want to work with me.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Made to Stick, by Dan and Chip Heath<\/li>\n\n\n\n<li>Confessions of an Advertising Man, David Ogilvy &nbsp;[<a href=\"https:\/\/twitter.com\/visakanv\/status\/1098513848254881794\">thread<\/a>]<\/li>\n\n\n\n<li>The Hero With A Thousand Faces, Joseph Campbell<\/li>\n\n\n\n<li>Seth Godin<\/li>\n\n\n\n<li>Derek Sivers<\/li>\n\n\n\n<li>Influence, by Cialdini<\/li>\n\n\n\n<li>Surely you&#8217;re Joking, Mr. Feynman! <\/li>\n\n\n\n<li>King Warrior Magician Lover, by Moore &amp; Gillette<\/li>\n\n\n\n<li>Antifragile, Nassim Taleb<\/li>\n\n\n\n<li>A Timeless Way Of Building, Christopher Alexander<\/li>\n\n\n\n<li>Zero to One, Peter Thiel<\/li>\n\n\n\n<li>High Output Management, Andy Grove<\/li>\n<\/ul>\n\n\n\n<p>More thoughts and details to come. <br>(last updated 1st May 2023)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a list of books that have shaped my thinking regarding marketing. I post these not as recommendations (though&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-11964","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/s5wrnV-books","_links":{"self":[{"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/posts\/11964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/comments?post=11964"}],"version-history":[{"count":1,"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/posts\/11964\/revisions"}],"predecessor-version":[{"id":11965,"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/posts\/11964\/revisions\/11965"}],"wp:attachment":[{"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/media?parent=11964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/categories?post=11964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/tags?post=11964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}