{"id":11274,"date":"2017-03-10T14:38:37","date_gmt":"2017-03-10T14:38:37","guid":{"rendered":"http:\/\/visakanv.com\/marketing\/?p=11274"},"modified":"2019-11-28T12:51:27","modified_gmt":"2019-11-28T12:51:27","slug":"bookmarks","status":"publish","type":"post","link":"https:\/\/visakanv.com\/marketing\/bookmarks\/","title":{"rendered":"\ud83d\udd16 Bookmarks"},"content":{"rendered":"<p>This post is an attempt to aggregate some of the best and most useful things I&#8217;ve read during my marketing career.<\/p>\n<h3>Ads<\/h3>\n<p><a href=\"https:\/\/moz.com\/rand\/what-are-the-most-powerful-mind-expanding-ads-youve-seen\/\">Moz \/ Rand \u2013 What Are the Most Powerful, Mind-Expanding Ads You\u2019ve Seen?\u00a0<\/a>[2016]<\/p>\n<h3>AMAs, Interviews<\/h3>\n<ul>\n<li><a href=\"https:\/\/growthhackers.com\/amas\/live-dec-6-ama-with-jason-m-lemkin-co-founder-saastr-saastr-fund\">GH \u2013 Jason Lemkin, Saastr<\/a><\/li>\n<li><a href=\"https:\/\/growthhackers.com\/amas\/live-aug-30-ama-with-emily-kramer-head-of-marketing-at-asana\">Emily Kramer (Asana Marketing) AMA<\/a><\/li>\n<\/ul>\n<h3>Content marketing<\/h3>\n<p><a href=\"http:\/\/www.copyblogger.com\/delegate-content-marketing\/\">Content Marketing Is Easier When You (Partially) Delegate These 12 Tasks<\/a><\/p>\n<p><a href=\"https:\/\/www.chargebee.com\/blog\/content-for-saas-product-marketing\/\">How 4 Top SaaS companies use content to strengthen their product marketing<\/a><\/p>\n<p><strong>Growth<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.ladesk.com\/blog\/how-zozi-grew-b2b-blog-traffic-by-400-in-one-year\/\">How ZOZI Grew B2B Blog Traffic By 400% In One Year<\/a><\/li>\n<li><a href=\"https:\/\/sumo.com\/stories\/growing-website\">Growing a site from 0 to 10k visitors in a month<\/a><\/li>\n<li><a href=\"http:\/\/yesoptimist.com\/content-marketing-seo-case-study-the-trifecta-strategy\/\">Yes Optimist \u2013 How we scaled a startup to 100k organic sessions\u00a0<\/a><\/li>\n<\/ul>\n<p><strong>Strategy<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.upstatement.com\/work\/technology-review\/\">How we took Technology Review back to its roots while building a strategy for the future<\/a><\/li>\n<li><a href=\"http:\/\/www.gregoryciotti.com\/culture-of-writing\/\">Greg Ciotti \u2013 To create a culture of writing at your company, start by providing incentive<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/pulse\/10-tips-b2b-content-strategy-beth-gladstone?published=t\">Beth Gladstone \u2013 10 Tips For a B2B Content Strategy\u00a0<\/a><\/li>\n<\/ul>\n<p><strong>Examples<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/growthhackers.com\/growth-studies\/\">Growthhackers \u2013 Growth Studies<\/a><\/li>\n<\/ul>\n<h3>Customer Acquisition<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.matthewbarby.com\/customer-acquisition-strategies\/\">Matthew Barby \u2013 21 Customer Acquisition Strategies to Win New Customers<\/a><\/li>\n<li><a href=\"https:\/\/mattermark.com\/revenue-per-lead-need-know-magic-lead-segmentation\/\">Mattermark \u2013\u00a0Revenue Per Lead: What You Need to Know About The Magic of Lead Segmentation<\/a><\/li>\n<\/ul>\n<ul>\n<li><\/li>\n<\/ul>\n<h3>Ecommerce<\/h3>\n<ul>\n<li><a href=\"http:\/\/ecommerce-platforms.com\/articles\/top-50-best-online-shops-and-key-marketing-tactics-to-learn-from-each-one\">Ecommerce Platforms \u2013 Top 50 Best Online Shops and Key Marketing Tactics to Learn from Each One<\/a><\/li>\n<li><a href=\"https:\/\/www.bigcommerce.com\/blog\/ecommerce-branding\/\">https:\/\/www.bigcommerce.com\/blog\/ecommerce-branding\/\u00a0<\/a><\/li>\n<li><strong>[blah]<\/strong><a href=\"http:\/\/sherpablog.marketingsherpa.com\/consumer-marketing\/ecommerce-eretail\/3-tactics-retail-sites-holidays\/\"> Ecommerce \u2013 3 tactics retailers are rolling out for the holidays | MarketingSherpa<\/a>\u00a0\u2013 Gift guides, promise of early-bird deals in exchange for email, Pinterest board<\/li>\n<li><strong>[blah]<\/strong> <a href=\"https:\/\/blog.rjmetrics.com\/2014\/03\/04\/how-to-find-sustainable-ecommerce-growth\/\">RJMetrics \u2013 sustainable ecommerce growth<\/a>\u00a0\u2013 Don&#8217;t guess, run tests with PIE framework (potential, importance, ease)<\/li>\n<li><strong>[useful examples]\u00a0<\/strong><a href=\"http:\/\/sherpablog.marketingsherpa.com\/consumer-marketing\/ecommerce-eretail\/10-case-studies-content-social-website-optimization\/\">10 ecommerce case studies | MarketingSherpa<\/a>\n<ul>\n<li>EdibleArrangements same day orders<\/li>\n<li>Envelopes.com cart abandonment<\/li>\n<li>Email Marketing \u2013 (PoopBags)<\/li>\n<li>Content marketing \u2013 Wine Enthusiast<\/li>\n<li>Improve UX \u2013 Company Folders<\/li>\n<li>Trustmarks \u2013 Modern Coin Mart<\/li>\n<li>Social Media Marketing \u2013 Diamond Candles<\/li>\n<li>Segmented emails \u2013 SwayChic<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"http:\/\/www.gorilla360.com.au\/blog\/twitter-ecommerce-marketing-examples?utm_campaign=TOF%3A%20E1%20-%20Weekly%20List&amp;utm_content=37405790&amp;utm_medium=social&amp;utm_source=twitter\">Gorilla360 \u2013 Twitter ecommerce marketing examples<\/a>\u00a0\u2013 Warby Parker, Home Depot, Arena Flowers, Beardbrand, Jet Blue, Yodel, Dell, Birchbox, Amazon, Paddy Power, TOMS, REI<\/li>\n<li>Ecommerce product descriptions [<a href=\"http:\/\/www.brafton.com\/blog\/every-word-counts-sentences-helped-net-250k-ecommerce-revenue\">1<\/a>]<\/li>\n<li>How to win a price war [<a href=\"http:\/\/www.practicalecommerce.com\/columns\/the-view-from-england\/67659-How-to-win-a-price-war-\">1<\/a>]<\/li>\n<li>Ecommerce expert interviews\u00a0[<a href=\"https:\/\/econsultancy.com\/blog\/6973-26-e-commerce-experts-interviewed#i.5oeir615mue91y\">1<\/a>]<\/li>\n<li>good post <a href=\"http:\/\/www.smashingmagazine.com\/2011\/09\/15\/improving-the-online-shopping-experience-part-1-getting-customers-to-your-products\/\">smashingmagazine \u2013 improving the online shopping experience pt1<\/a><\/li>\n<\/ul>\n<h3>Email marketing<\/h3>\n<ul>\n<li><a href=\"https:\/\/medium.com\/engagement-marketing-smiles\/how-to-send-emails-your-users-want-to-receive-93c3e875852f\">How to send emails your users want to receive<\/a><\/li>\n<li><a href=\"https:\/\/www.getvero.com\/resources\/guides\/email-marketing-best-practices\/\">Vero \u2013 Email Marketing Best Practices<\/a><\/li>\n<\/ul>\n<h3>Examples I like:<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.ahrefs.com\/blog\/\">Ahrefs blog<\/a><\/li>\n<li><a href=\"https:\/\/fizzle.co\/popular-posts\">Fizzle \u2013 Our Most Popular Posts<\/a><strong> \u2013 <\/strong>I like the leadcap<\/li>\n<li><a href=\"https:\/\/venngage.com\/blog\/\">Venngage blog<\/a><\/li>\n<li>CoElevate<\/li>\n<\/ul>\n<h3>Facebook<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.shopify.com\/blog\/37293125-an-introduction-to-facebook-ads-for-ecommerce\">Shopify \u2013 Introduction to FB ads for ecommerce<\/a><\/li>\n<li><a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2016\/05\/23\/facebook-ad-examples\">Wordstream \u2013 FB ad examples<\/a><\/li>\n<li><a href=\"http:\/\/www.socialmediaexaminer.com\/13-hot-facebook-marketing-tips-from-the-top-pros\/\">Social Media Examiner \u2013 13 Facebook marketing tips from top pros<\/a><\/li>\n<\/ul>\n<h3>Instagram<\/h3>\n<p><a href=\"https:\/\/daniellegeva.com\/2014\/07\/02\/nasty-gal-is-killing-it-on-instagram-heres-how\/\">Analysis of Nasty Gal&#8217;s Instagram<\/a><\/p>\n<h3>Thinkpieces<\/h3>\n<p>[thinkpiece]\u00a0<a href=\"https:\/\/techcrunch.com\/2016\/08\/07\/how-google-analytics-ruined-marketing\/\">How Google Analytics ruined marketing | TechCrunch<\/a>\u00a02016 article<\/p>\n<p><a href=\"https:\/\/moz.com\/blog\/how-to-thrive-during-content-shock\">A Clear Path for Marketers to Surviving Content Shock &#8211; Moz<\/a>\u00a0(response to Schaefer&#8217;s <a href=\"https:\/\/www.businessesgrow.com\/2014\/01\/06\/content-shock\/\">Content Shock<\/a>)<\/p>\n<p><em>The point about deep pockets is an interesting one. Ultimately the question might be one of motivation. What motivates people to make great content? To build the skills, etc?<\/em><\/p>\n<p><a href=\"http:\/\/www.gorilla360.com.au\/blog\/online-advertising-trends\">Gorilla360 \u2013 The scary online advertising trends you need to fight against<\/a>\u00a0\u2013 Why\u00a0build an audience when you can buy one? VV: Think about your own thoughts\u00a0about how to grow an audience, and what your own plans are on that front.<\/p>\n<p>[unread]\u00a0<a href=\"https:\/\/www.reddit.com\/r\/Entrepreneur\/comments\/50i591\/marketing_is_not_hard_lets_cut_the_bs_and_talk\/\">\/r\/entrepreneur \u2013\u00a0BS-free marketing strategy<\/a><\/p>\n<h3>Social Media<\/h3>\n<ul>\n<li><a href=\"https:\/\/designschool.canva.com\/blog\/8-social-media-lessons-can-learn-pros-templates\/\">Canva \u2013 8 Social Media Lessons You Can Learn From The Pros [With Templates]<\/a><\/li>\n<li>[useful examples]\u00a0<a href=\"https:\/\/blog.dashhudson.com\/instagram-video-content-strategy-marketing\/\">DashHuson \u2013 Instagram Videos<\/a>\u00a0(4 parts)<\/li>\n<li><\/li>\n<\/ul>\n<h3>PR<\/h3>\n<ul>\n<li><a href=\"http:\/\/www.paulgraham.com\/submarine.html\">Paul Graham \u2013 The Submarine<\/a><\/li>\n<li><a href=\"https:\/\/www.reddit.com\/r\/startups\/comments\/5ww9gf\/this_exact_process_has_gotten_my_startup_written\/\">Reddit \u2013\u00a0This exact process has gotten my startup written about in the New York Times, CNN, Mashable, TechCrunch, etc. It&#8217;s a long, detailed post, but it should work for your company too.<\/a><\/li>\n<\/ul>\n<h3>Writer\/Blogger outreach<\/h3>\n<ul>\n<li>Boost Blogger \u2013\u00a0<a href=\"http:\/\/boostblogger.com\/non-template-blogger-outreach\/\">The Non-Template Guide To Blogger outreach\u00a0<\/a><\/li>\n<li>Autopilot \u2013\u00a0<a href=\"https:\/\/medium.com\/marketing-on-autopilot\/copy-these-emails-to-land-top-notch-guest-bloggers-like-buffers-kevan-lee-3b631b6ac576\">Copy These Emails to Land Top-Notch Guest Bloggers (Like Buffer\u2019s Kevan Lee)<\/a><\/li>\n<\/ul>\n<ul>\n<li><\/li>\n<\/ul>\n<h3>SEO<\/h3>\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/keyword-ideas\/\">Ahrefs \u2013\u00a04 Ways to Find Untapped Keyword Ideas With Great Traffic Potential<\/a><\/li>\n<li><a href=\"https:\/\/www.matthewbarby.com\/seo-tips\/\">Matthew Barby \u2013 19 Actionable SEO Tips to Increase Organic Traffic<\/a><\/li>\n<li><a href=\"https:\/\/www.reddit.com\/r\/bigseo\/comments\/5i467z\/data_on_1_million_urls_ranking_on_page_1_of_google\/\">Reddit \u2013 Data on 1 million URLs ranking on Page 1 of Google\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/moz.com\/blog\/minimum-viable-seo-whiteboard-friday\">Moz \u2013 Minimum Viable SEO<\/a><\/li>\n<li><a href=\"http:\/\/outspokenmedia.com\/outreach\/content-based-outreach-for-link-building\/\">Content based outreach for linkbuilding<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/link-audit-competitive-backlink-analysis\/\">ahrefs \u2013 Competitive backlink analysis<\/a><\/li>\n<li><a href=\"http:\/\/www.robbierichards.com\/seo\/steal-competitors-backlinks-rankings\/\">Steal competitor backlinks<\/a><\/li>\n<li><strong>[ok~]\u00a0<\/strong><a href=\"http:\/\/coschedule.com\/blog\/seo-tips\/\">Coschedule \u2013 SEO tips<\/a>\n<ul>\n<li>Keyword research\n<ul>\n<li>Use Google Adwords Keyword Planner<\/li>\n<li>SERPs.com free keyword research database<\/li>\n<li>See what a domain is ranking for<\/li>\n<li>Latent semantic indexing (LSI) keyword generator \u2013 different terms to search the same thing.<\/li>\n<\/ul>\n<\/li>\n<li>Meta tag formatting \u2013 be sensible<\/li>\n<li>Image<\/li>\n<li>Internal linking<\/li>\n<li>Linkbuilding<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Lists<\/h3>\n<ul>\n<li><a href=\"https:\/\/growth-hacking.zeef.com\/majavoje\">List of Growth Hacking tools<\/a><\/li>\n<\/ul>\n<h3>Meta<\/h3>\n<ul>\n<li><a href=\"https:\/\/coschedule.com\/blog\/estimate-workload-plan-ahead-brian-honigman-media-amp-028\/\">How To Estimate Your Workload To Plan Ahead With Brian Honigman From Honigman Media [AMP 028]<\/a><\/li>\n<\/ul>\n<h3>Unsorted<\/h3>\n<ul>\n<li><a href=\"https:\/\/docs.google.com\/document\/d\/1XbHP_Fln-ySj7HZGy4cXGi5BCMSZDb4j4RX3Bn__p5c\/edit\">Notes from Singapore Startup Marketing Meetup &#8211; August 2015<\/a><\/li>\n<li><a href=\"https:\/\/www.matthewbarby.com\/how-to-write-for-publications\/\">Matt Barby \u2013 How to write for top tier publications<\/a><\/li>\n<li><a href=\"http:\/\/organizationalphysics.com\/2015\/02\/18\/organizational-design-why-you-should-not-have-a-president-and-coo\/\">Organizational Design: Why You Should Not Have a President and COO<\/a><\/li>\n<li><a href=\"https:\/\/hbr.org\/2017\/01\/managing-a-team-thats-been-asked-to-do-too-much\">HBR \u2013 How to manage a team that&#8217;s been asked to do too much<\/a><\/li>\n<li><a href=\"http:\/\/www.coelevate.com\/essays\/learn-growth-marketing\">Brian Balfour \u2013 7 Principles To Mastering Growth Marketing<\/a><\/li>\n<li><a href=\"http:\/\/firstround.com\/review\/the-30-best-pieces-of-advice-for-entrepreneurs-in-2016\/\">First Round \u2013 30 best pieces of advice for entrepreneurs in 2016<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/pulse\/4-states-b2b-buying-decision-mindset-bob-apollo?utm_campaign=LinkedIn%20Articles&amp;utm_content=12053215&amp;utm_medium=social&amp;utm_source=twitter\">The 4 states of the B2B buying decision mindset<\/a>Long slow SaaS ramp of death [<a href=\"http:\/\/businessofsoftware.org\/2012\/10\/gail-goodman-the-long-slow-saas-ramp-of-death\/\">1<\/a>]<\/li>\n<li>[tonnes of links, unknown value] <a href=\"https:\/\/econsultancy.com\/blog\/62705-70-epic-ecommerce-best-practice-tips-stats-blog-posts-and-more\">70+ ecommerce best practice tips, stats, blogposts (Econsultancy)<\/a><\/li>\n<li>Ash Maurya [<a href=\"http:\/\/practicetrumpstheory.com\/2011\/06\/your-product-is-not-the-product\/\">1<\/a>]<\/li>\n<li>Hubspot\u00a0[<a href=\"http:\/\/www.hubspot.com\/inbound-marketing\">1<\/a>,\u00a0<a href=\"https:\/\/blog.kissmetrics.com\/hubspot-marketing-culture-sales\/\">2<\/a>,\u00a0<a href=\"http:\/\/louisgudema.com\/inbound-marketinghubspot-cmo-mike-volpe-inbound-marketing\/\">3<\/a>\u00a0<a href=\"http:\/\/www.slideshare.net\/HubSpot\/mike-volpe-buildmanageinboundmarketingteam\">4<\/a>]<\/li>\n<li><a href=\"https:\/\/econsultancy.com\/blog\/64805-six-great-slideshare-decks-on-content-marketing-and-strategy#i.j5tlm3xwzf9pqc\">econsultancy.com \u2013 6 decks on content marketing &amp; strategy<\/a><\/li>\n<li>@erikdkennedy&#8217;s 7 rules for creating gorgeous UI, <a href=\"https:\/\/medium.com\/@erikdkennedy\/7-rules-for-creating-gorgeous-ui-part-1-559d4e805cda\">part 1<\/a> and <a href=\"https:\/\/medium.com\/@erikdkennedy\/7-rules-for-creating-gorgeous-ui-part-2-430de537ba96\">part 2\u00a0<\/a><\/li>\n<li><a href=\"http:\/\/www.growthgiant.com\/blog\/5-growth-hacks-you-didnt-know\/\">growthgiant.com \u2013 5 hacks<\/a>\u00a0candy crush referrals \/ clean plumber (USP) \/ clarity.fm\u00a0retargeting \/ about.me twitter piggyback \/ yogurberry large-size-only \/\n<ul>\n<li><span class=\"name\">WOM Trust [<a href=\"https:\/\/www.nngroup.com\/articles\/trust-or-bust-communicating-trustworthiness-in-web-design\/\">1<\/a>]<\/span><\/li>\n<li><a href=\"http:\/\/en.wikipedia.org\/wiki\/Lead_management\"><span class=\"name\">http:\/\/en.wikipedia.org\/wiki\/Lead_management\u00a0<\/span><\/a><\/li>\n<li><a href=\"http:\/\/en.wikipedia.org\/wiki\/Word_of_mouth#cite_note-27\"><span class=\"name\">http:\/\/en.wikipedia.org\/wiki\/Word_of_mouth\u00a0<\/span><\/a><\/li>\n<li><a href=\"http:\/\/founderswiki.com\/wiki\/Main_Page\"><span class=\"name\">http:\/\/founderswiki.com\/wiki\/Main_Page\u00a0<\/span><\/a><\/li>\n<li><span class=\"name\">ecommerce egs [<\/span><span class=\"name\"><a href=\"http:\/\/www.awwwards.com\/20-of-the-very-best-e-commerce-web-sites.html\">1<\/a>,\u00a0<\/span><span class=\"name\"><a href=\"http:\/\/www.techinasia.com\/14-popular-ecommerce-sites-singapore\/\">2<\/a>,\u00a0<\/span><span class=\"name\"><a href=\"http:\/\/www.cssdsgn.com\/category\/ecommerce\/\">3<\/a>,\u00a0<\/span><span class=\"name\"><a href=\"http:\/\/www.reddit.com\/r\/web_design\/comments\/t52rt\/what_makes_a_really_good_ecommerce_website\/\">4<\/a>]<\/span><\/li>\n<li><span class=\"name\">Godin <\/span>\n<ul>\n<li><a href=\"http:\/\/www.churchmarketingsucks.com\/graphics\/8.01.BootstrappersBible.pdf\"><span class=\"name\">BootstrappersBible.pdf\u00a0<\/span><\/a><\/li>\n<li><a href=\"http:\/\/sethgodin.typepad.com\/seths_blog\/2009\/02\/authenticity.html\"><span class=\"name\">authenticity.html\u00a0<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li><span class=\"name\">Surprisingly good: <a href=\"http:\/\/startupguide.com\/entrepreneurship\/startup-ceo\/\">http:\/\/startupguide.com\/entrepreneurship\/startup-ceo\/\u00a0<\/a><\/span><\/li>\n<li><a href=\"http:\/\/www.quora.com\/What-are-some-top-strategies-for-conversion-optimization\"><span class=\"name\">Quora \u2013 Top strategies for CRO?\u00a0<\/span><\/a><\/li>\n<li><span class=\"name\">good writing<\/span><span class=\"name\">\u00a0[<a href=\"http:\/\/fizzle.co\/sparkline\/deconstructing-expertise-desperately-need-get\">1<\/a>,\u00a0<\/span><span class=\"name\"><a href=\"http:\/\/www.quora.com\/Facebook-Growth-and-Traction\/What-are-some-decisions-taken-by-the-Growth-team-at-Facebook-that-helped-Facebook-reach-500-million-users\">2<\/a>,\u00a0<\/span><span class=\"name\"><a href=\"http:\/\/www.quora.com\/What-is-Facebooks-User-Growth-team-responsible-for-and-what-have-they-launched\">3<\/a>]<\/span><\/li>\n<li><span class=\"name\"><a href=\"https:\/\/www.youtube.com\/watch?v=eit31hcjf_Y\">Copywriting for Entrepreneurs<\/a><a href=\"http:\/\/extranets.us.amadeus.com\/newsletters\/2010\/VCOM_CustomerReferralPrograms.pdf\">\u00a0<\/a>[18:36] <\/span><\/li>\n<li><span class=\"name\">referrals [<\/span><a href=\"http:\/\/sethgodin.typepad.com\/seths_blog\/2006\/11\/how_to_get_refe.html\"><span class=\"name\">1<\/span><\/a><span class=\"name\">,\u00a0<a href=\"http:\/\/hbr.org\/2011\/06\/why-customer-referrals-can-drive-stunning-profits\/ar\/1\">2<\/a>,\u00a0<\/span><span class=\"name\"><a href=\"http:\/\/www.ducttapemarketing.com\/blog\/2010\/03\/12\/how-to-boost-your-customer-referrals-in-7-simple-steps\/\">3<\/a>,\u00a0<\/span><span class=\"name\"><a href=\"https:\/\/www.openforum.com\/articles\/use-customer-referral-programs-to-grow-sales\/\">4<\/a>,\u00a0<\/span><span class=\"name\"><a href=\"http:\/\/www.maritz.com\/White-Papers\/Loyalty\/Evolving-to-True-Loyalty.aspx\">5<\/a>,\u00a0<\/span><span class=\"name\"><a href=\"http:\/\/spruik.com\/2013\/04\/04\/power-of-referrals\/\">6<\/a>,\u00a0<\/span><span class=\"name\"><a href=\"http:\/\/referralenginebook.com\/\">7<\/a>,\u00a0<\/span><span class=\"name\"><a href=\"http:\/\/referralenginebook.com\/\">8<\/a>,\u00a0<\/span><span class=\"name\"><a href=\"http:\/\/extranets.us.amadeus.com\/newsletters\/2010\/VCOM_CustomerReferralPrograms.pdf\">9<\/a>]<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/trello.com\/b\/zfwF2jNT\/growth\">Growth reads<\/a><\/li>\n<\/ul>\n<h3>unsorted<\/h3>\n<dl>\n<dt><a href=\"http:\/\/trustedadvisor.com\/trustmatters\/clients-dont-buy-solutions-they-buy-problem-definitions?utm_source=twitterfeed&amp;utm_medium=twitter\">Clients Don\u2019t Buy Solutions, They Buy Problem Definitions \u2013 Trusted Advisor<\/a><\/dt>\n<dt><a href=\"http:\/\/sethgodin.typepad.com\/seths_blog\/2015\/10\/offense-and-defense-a-b2b-insight.html\">Seth&#8217;s Blog: Offense and defense, a b2b insight<\/a><\/dt>\n<dt><a href=\"https:\/\/www.reddit.com\/r\/SEO\/comments\/3la50v\/currently_doing_an_seo_site_audit_any_tips\/\">Currently doing an SEO site audit &#8211; any tips? : SEO<\/a><\/dt>\n<dt><a href=\"https:\/\/northcutt.com\/wr\/google-ranking-factors\/\">Google Ranking Factors: 271 Facts &amp; Myths | Northcutt<\/a><\/dt>\n<dt><a href=\"http:\/\/nextviewventures.com\/blog\/should-startups-blog\/?utm_content=buffer91786&amp;utm_medium=social&amp;utm_source=twitter.com&amp;utm_campaign=buffer\">Should Startups Blog? An Essay (with Data) to Decide Once &amp; For All<\/a><\/dt>\n<dt><a href=\"https:\/\/growthhackers.com\/articles\/what-is-full-stack-marketing\">What is Full Stack Marketing? &#8211; GrowthHackers<\/a><\/dt>\n<dt><a href=\"https:\/\/growthhackers.com\/questions\/ask-gh-thoughts-on-starting-your-career-in-marketing-at-start-ups-and-how-you-position-yourself-at-one-early\/\">Ask GH: How would you start a career in startup marketing? &#8211;<\/a><\/dt>\n<dt><a href=\"https:\/\/www.distilled.net\/tone-of-voice\/\">Finding Your Brand\u2019s Voice: How to Shape a Tone of Voice<\/a><\/dt>\n<dt><a href=\"https:\/\/techcrunch.com\/2011\/03\/20\/why-women-rule-the-internet\/\">Why Women Rule The Internet | TechCrunch<\/a><\/dt>\n<dt><a href=\"http:\/\/tim.blog\/2012\/02\/29\/the-start-ups-secret-weapon-contests-or-how-to-turn-9k-into-100k-or-100k-into-12000000\/\">&#8220;The Start-up&#8217;s Secret Weapon: Contests&#8221; or &#8220;How to Turn $100K into $12,000,000&#8221; | The Blog of Author Tim Ferriss<\/a><\/dt>\n<dt><a href=\"https:\/\/www.fastcompany.com\/3041404\/inside-zulily?utm_content=bufferf4c2f&amp;utm_medium=social&amp;utm_source=twitter.com&amp;utm_campaign=buffer\">The Billion-Dollar E-commerce Company You Know Nothing About<\/a><\/dt>\n<dt><a href=\"http:\/\/www.channeladvisor.com\/blog\/?pn=industry-trends\/ces-2015-channeladvisor-edition-consumer-electronics-success\">ChannelAdvisor Blog: The Latest E-Commerce Trends<\/a><\/dt>\n<dt><a href=\"http:\/\/recoworks.edicy.co\/blog-1\/the-good-the-bad-and-the-ugly-of-tell-a-friend-page-design\">How to create a perfect tell-a-friend page \u2014 Referral Marketing Agency: Ideas, Solutions &amp; 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and How To Improve It<\/a><\/dt>\n<dt><a href=\"http:\/\/www.eventmarketer.com\/article\/chobani-cover-story-mcguinness\/\">Why Chobani is Counting on Experiential to Grow its Business<\/a><\/dt>\n<dt><a href=\"http:\/\/caseyaccidental.com\/startup-onboarding\">Why Onboarding is the Most Crucial Part of Your Growth Strategy | Casey Accidental<\/a><\/dt>\n<dt><a href=\"https:\/\/www.nytimes.com\/2017\/07\/19\/well\/eat\/are-you-a-carboholic-why-cutting-carbs-is-so-tough.html?mtrref=mail.google.com\">Are You a Carboholic? Why Cutting Carbs Is So Tough &#8211; The New York Times<\/a><\/dt>\n<dt><a href=\"https:\/\/airtable.news\/11-thought-leaders-on-the-future-of-content-marketing-35473985c207\">11 thought leaders on the future of content marketing<\/a><\/dt>\n<dt><a href=\"https:\/\/growthhackers.com\/articles\/10-excel-functions-a-growth-hacker-cant-live-without\">10 Excel Functions a Growth Hacker Can\u2019t Live Without &#8211; GrowthHackers<\/a><\/dt>\n<dt><a href=\"https:\/\/yoast.com\/improve-your-sites-structure-in-4-simple-steps\/#utm_source=newsletter-july-27-2017&amp;utm_medium=newsletter&amp;utm_campaign=newsletter-july-27-2017\">Improve your site&#8217;s structure in 4 simple steps \u2022 Yoast<\/a><\/dt>\n<dt><a href=\"https:\/\/moz.com\/blog\/the-technical-seo-renaissance\">The Technical SEO Renaissance: The Whys and Hows of SEO\u2019s Forgotten Role in the Mechanics of the Web &#8211; Moz<\/a><\/dt>\n<dt><a href=\"https:\/\/contently.com\/strategist\/2015\/12\/22\/the-best-content-marketing-of-2015\/\">The Best Content Marketing of 2015 \u2014 The Content Strategist<\/a><\/dt>\n<dt><a href=\"https:\/\/growandconvert.com\/blog-traffic\/used-content-growth-model-boost-blog-traffic-95-one-month\/\">How We Used Our Content Growth Model To Boost Blog Traffic By 95% in One Month<\/a><\/dt>\n<dt><a href=\"http:\/\/splitbase.com\/conversion-research-ecommerce\/?utm_campaign=Submission&amp;utm_medium=Community&amp;utm_source=GrowthHackers.com\">Stop Guessing &amp; Start Growing: 6 Proven, In-Depth Conversion Research Methods to Increase Your Ecommerce Sales<\/a><\/dt>\n<dt><a href=\"https:\/\/priceonomics.com\/how-an-ad-campaign-made-lesbians-fall-in-love-with\/\">How an Ad Campaign Made Lesbians Fall in Love with Subaru<\/a><\/dt>\n<dt><a href=\"https:\/\/www.coelevate.com\/essays\/key-lessons-for-100m-growth?omhide=true&amp;utm_campaign=Coelevate&amp;utm_source=hs_email&amp;utm_medium=email&amp;utm_content=54939456&amp;_hsenc=p2ANqtz-9gYLuUzn-m9xzfKRWpFQbtPnEwZOIH3d36oTwz_Z6dxR3skHu-p51Q2t7_ZHUZipcmvd35oww1WnalAuDyPLZ6Ca6EzLI2T5RUGApeVD82AgGcpYM&amp;_hsmi=54939456\">Why Most Companies Fail At Moving Up or Down Market \u2014 Brian Balfour&#8217;s Coelevate<\/a><\/dt>\n<dt><a href=\"https:\/\/www.hubspot.com\/podcast\">Business Podcast | HubSpot&#8217;s The Growth Show<\/a><\/dt>\n<dt><a href=\"https:\/\/www.shopify.com\/blog\/13-cognitive-biases-ecommerce\">13 Cognitive Biases in Ecommerce (and How to Use Them to Sell More)<\/a><\/dt>\n<dt><a href=\"https:\/\/www.matthewbarby.com\/careers-in-marketing\/?utm_source=Website+List&amp;utm_campaign=205bb5a568-Website+List+Campaign+-+Grow+Your+Career&amp;utm_medium=email&amp;utm_term=0_9a3ff4abc7-205bb5a568-184291889\">How to Accelerate Your Career in Marketing<\/a><\/dt>\n<\/dl>\n","protected":false},"excerpt":{"rendered":"<p>This post is an attempt to aggregate some of the best and most useful things I&#8217;ve read during my marketing&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[33],"tags":[],"class_list":["post-11274","post","type-post","status-publish","format-standard","hentry","category-transcripts"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5wrnV-2VQ","_links":{"self":[{"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/posts\/11274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/comments?post=11274"}],"version-history":[{"count":5,"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/posts\/11274\/revisions"}],"predecessor-version":[{"id":11661,"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/posts\/11274\/revisions\/11661"}],"wp:attachment":[{"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/media?parent=11274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/categories?post=11274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/tags?post=11274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}