![](\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*AKlbMTysc0Eb8Rd26leWXg.png\")
I’m a writer, not a visual designer. But I have always been very particular about visuals.<\/p>\n
Nike colonized a tick.<\/p>\n
Google colonized a circle with a line.<\/p>\n
You want a logo that anybody can draw and identify. If a child who doesn’t speak English can draw a recognizable version of your logo, you’re golden.<\/p>\n McDonald\u2019s comes next with the golden M\u200a\u2014\u200ano translation necessary.<\/p>\n Adidas did a good job with the three stripes<\/p>\n Instagram did a killer job with its redesign. It represented a camera with just three strokes:<\/p>\n The important thing isn’t the colors, but that it can now be represented so simply:<\/p>\n Facebook F<\/p>\n Chanel C’s<\/p>\n Nazi swastika<\/p>\n Mercedes<\/p>\n HP<\/p>\n Yahoo Y!\u200a\u2014\u200aSimilar to Virgin logo<\/p>\n BBC<\/p>\n Superman<\/p>\n Chevrolet<\/p>\n Star of David<\/p>\n Jesus<\/p>\n Volkswagen<\/p>\n I’m still not sure how I feel about Uber’s redesign.<\/p>\n The frills on the outside are redundant and can be removed, that’s a trivial thing. Square within a circle is easy to remember\/visualize, but I’m not sure it means anything. Why is the line \/ hole on the left rather then up (where it would still be “U”)?<\/p>\n I would’ve voted for either of these instead:<\/p>\n Cisco is good<\/p>\n San francisco, bridge, wireless connectivity\u200a\u2014\u200agenius.<\/p>\n Converse<\/p>\n I like it.<\/p>\n Of course, not all brands need to be hypersimple. Lamborghini, Ferrari, etc probably benefit from having complicated logos and would lose something if they oversimplified it.<\/p>\n Sensual brands like Victoria’s Secret or Lady Godiva or Magnum ice cream\u200a\u2014\u200athey need their swirls and serifs to convey indulgence. Stripping that away would strip away the sex.<\/p>\n Disney deserves its swirls\u200a\u2014\u200ait’s a stylized version of Walt Disney’s signature, and it’s very smart to use such an iconic founder’s identity as part of the product. and castle\u2014 but their simplicity comes from mickey.<\/p>\n It’s a very clever move of them to put in Mickey Mouse into the “corporate logo”, because it evokes emotions when you look at it:<\/p>\n Ogilvy uses a stylized version of it’s founder’s signature, which is a smart move despite the complexity.<\/p>\n YouTube\u200a\u2014\u200athe red arrow. Perfect. You can make cushion covers out of it. All sorts of simple merchandise. They colonized a red triangle.<\/p>\n Twitter<\/p>\n Starbucks\u200a\u2014\u200acan’t get too simple too fast, but you can see they’ve been progressively simplifying<\/p>\n Could be better: NASA. Way too complicated. There’s a suggested redesign that cuts out too much of the text and makes it hard to read, but the slight<\/p>\n Uber<\/p>\n Burger King should exploit their crown. Rolex is currently colonizing the crown space (and Corona, I suppose, but that’s not obvious), and Hallmark.<\/p>\n <\/p>\n Good \/ relevant \/ related links:<\/p>\n![](\"http:\/\/www.make-it-rain.co.uk\/wp-content\/uploads\/2016\/01\/Evolution-Logo-Nike.jpg\"){kind=logo}
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