{"id":2,"date":"2014-12-17T14:07:01","date_gmt":"2014-12-17T14:07:01","guid":{"rendered":"http:\/\/visakanv.com\/marketing\/?page_id=2"},"modified":"2025-03-25T10:26:57","modified_gmt":"2025-03-25T10:26:57","slug":"start-here","status":"publish","type":"page","link":"https:\/\/visakanv.com\/marketing\/start-here\/","title":{"rendered":"Start Here"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Hi, I&#8217;m <a href=\"http:\/\/twitter.com\/visakanv\">@visakanv<\/a>! I help people get better at marketing.<\/h3>\n\n\n\n<p>I was the blog editor at <a href=\"http:\/\/blog.referralcandy.com\">ReferralCandy<\/a> from 2013\u20132018, where I helped grow traffic 100x from under ~1,000 hits\/mo to over 100,000 hits\/mo, and helped bring in millions of dollars in revenue. <\/p>\n\n\n\n<p>I&#8217;m moderately &#8220;<a href=\"https:\/\/aaronzlewis.com\/blog\/2019\/05\/01\/spreading-threading\/\">twitter-famous<\/a>&#8220;, having grown my Twitter audience to over 99,000 followers. I also have a <a href=\"http:\/\/youtube.com\/visakanv\/\">youtube channel<\/a> (5,000+ subs) and I&#8217;ve <a href=\"https:\/\/visakanv.gumroad.com\/\">published two ebooks<\/a> (7,000+ sales). I&#8217;m also a 3-time <a href=\"http:\/\/www.quora.com\/Visakan-Veerasamy\">Quora Top Writer<\/a>, from back when it was cool. <\/p>\n\n\n\n<p>I share these numbers because lots of people find that to be meaningful proof-of-work, but really <a href=\"https:\/\/twitter.com\/visakanv\/status\/1412916757543616512\">I don&#8217;t think that raw # is a good metric for quality<\/a>. I consistently prefer to focus on trying to build meaningful relationships with people rather than try to reach as many people as possible (hence the tagline &#8220;slow marketing in a growth-crazed world&#8221;).<\/p>\n\n\n\n<p>I co-founded Statement.sg (currently on pause), a Singaporean t-shirt and lifestyle brand. You can read about our journey <a href=\"https:\/\/www.visakanv.com\/archives\/2018\/10\/19\/jibabom\/\">here<\/a>.<\/p>\n\n\n\n<p>I&#8217;m currently available for <a href=\"http:\/\/visakanv.com\/marketing\/hire-me\/\">consulting<\/a> and speaking gigs.<\/p>\n\n\n\n<p>You can also follow me on <a href=\"http:\/\/www.twitter.com\">Twitter<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">These are what I consider to be some of my best writing that helps marketers:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/visakanv.com\/marketing\/better\/\">How to get better at marketing<\/a> \u2013 started out as a note to a friend, continually being expanded and updated<\/li>\n\n\n\n<li><a href=\"http:\/\/visakanv.com\/marketing\/directives\/\">The instructions I wish I was given (as a newbie startup marketer)<\/a> \u2013 advice about how to think, how to plan, how to proceed<\/li>\n\n\n\n<li><a href=\"http:\/\/visakanv.com\/marketing\/networking\/\">Networking advice for self-conscious noobs<\/a> \u2013 you&#8217;re going to have to talk to people!<\/li>\n\n\n\n<li><a href=\"http:\/\/visakanv.com\/marketing\/how-to-deal-with-creative-anxiety\/\">How to deal with creative anxiety<\/a> \u2013 you&#8217;re going to have to write things down, or talk out loud, and share them with people<\/li>\n\n\n\n<li><a href=\"https:\/\/www.referralcandy.com\/blog\/minimum-viable-content-marketing-4-mistakes-you-make\/\">Minimum Viable Content: Real talk about content marketing (and the 4 mistakes you\u2019ll make)<\/a> \u2013 resource constraints are real and you can&#8217;t ignore them<\/li>\n\n\n\n<li><a href=\"http:\/\/visakanv.com\/marketing\/content-marketing-talk\/\">5 years of content marketing<\/a> \u2013 this is a slightly cleaned-up transcript of a talk I gave at Saleswhale in 2018, where I talk about the lessons I&#8217;ve learned in content marketing. <\/li>\n\n\n\n<li><a href=\"https:\/\/visakanv.com\/marketing\/long-games\/\">Play long games<\/a> \u2013 the longer you last, the more you benefit from compounding gains, and the more valuable your work becomes<\/li>\n\n\n\n<li><a href=\"https:\/\/visakanv.com\/marketing\/solve-for-distribution\/\">Solve for distribution<\/a> \u2013 conscientiously reaching more people helps you achieve better outcomes, which can help you improve your process, improve your product<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Stuff I think is generally interesting<\/h3>\n\n\n\n<ul id=\"block-c08dfd2b-4f9e-42a3-a1db-0c141cc61dbb\" class=\"wp-block-list\">\n<li><a href=\"http:\/\/visakanv.com\/marketing\/logos\/\">The final form of any brand logo is hypersimplicity<\/a> \u2013 this is a work in progress, so it&#8217;s quite reader-unfriendly \u2013 but I think there&#8217;s an interesting and important idea in here<\/li>\n\n\n\n<li><a href=\"http:\/\/visakanv.com\/marketing\/blocks\/\">Brands sell building blocks of identity<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Recommended reading<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dan and Chip Heath&#8217;s Made To Stick (<a href=\"https:\/\/twitter.com\/visakanv\/status\/1508719927641128962\">twitter thread<\/a>)<\/li>\n\n\n\n<li>David Ogilvy&#8217;s Confessions of an Advertising Man (<a href=\"https:\/\/twitter.com\/visakanv\/status\/1061692306619678720\">twitter thread<\/a>)<\/li>\n\n\n\n<li>Seth Godin<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hi, I&#8217;m @visakanv! I help people get better at marketing. I was the blog editor at ReferralCandy from 2013\u20132018, where&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-2","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P5wrnV-2","_links":{"self":[{"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/pages\/2","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/comments?post=2"}],"version-history":[{"count":5,"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/pages\/2\/revisions"}],"predecessor-version":[{"id":12023,"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/pages\/2\/revisions\/12023"}],"wp:attachment":[{"href":"https:\/\/visakanv.com\/marketing\/wp-json\/wp\/v2\/media?parent=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}