Oftentimes the thing that makes you uncomfortable is actually the thing that makes you interesting. The first example that comes…
Everything is resource constrained, so you should typically try to start with small expeditions rather than grand ones, such that…
If you want to do anything substantial, you’re going to have to do it over time. This is true whether…
I’ve had several clients now who were looking for help with growing their substack, which makes me think it’ll probably…
Every marketing consult I do is different depending on the client, but over time I’ve noticed a few different recurring…
(2023dec15 thread) I’m sleep deprived from caring for a bb so these are delirious thoughts with no sensibilities but let…
I thought I’d make a list of questions that I like to ask my clients. I don’t necessarily ask every…
(original thread) been procrastinating for a while now on assembling a doc of notes of things that came up in…
This is a list of books that have shaped my thinking regarding marketing. I post these not as recommendations (though…
Haters can do some of your best marketing, often without meaning to. Dethrone King Alcohol thread – memetics arms dealers,…
A friend said, “I sometimes find myself trying to explain to my students what I think of as “righteous marketing”,…