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Category: directives

articulate your vector

June 1, 2022 visakanv

WIP – will update over time this is a video I made fairly quickly off the cuff after a conversation…

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play long games

February 14, 2022 visakanv

A thing that hardly ever gets captured in people’s models of marketing is the value of being recognized several times…

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Posted in: directives Filed under: directives, values

learn to appreciate product-market fit (it’s unintuitive!)

visakanv

There’s this entire genre of interesting content along the lines of “so strange/wild/weird how this successful person/company didn’t care about…

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🗽study iconography

visakanv

I think about iconography a lot, I have multiple twitter threads about them. I’ll eventually expand this into a blogpost…

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solve for distribution

visakanv

The following are a set of notes from my tweets. I may eventually flesh this out into some sort of…

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flag your catchphrases

June 7, 2021 visakanv

Catchphrases are extremely valuable, and often overlooked. If you have catchphrases or riffs that you use often, that are sticky…

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Posted in: directives Filed under: directives

put together the concept art, build the world

May 28, 2021 visakanv

I like to tell my marketing clients to think of themselves as concept artists & moodboard designers for the cinematic…

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Posted in: directives Filed under: directives

Show your customer what they’ll become

March 24, 2021 visakanv

I often find myself referencing this image made by my twitter friend Samuel Hulick, who runs @UserOnboard: It’s a simple,…

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Posted in: directives Filed under: directives

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