The final form of any brand logo is hypersimplicity “Can an illiterate child draw it from memory?” http://www.make-it-rain.co.uk/wp-content/uploads/2016/01/Evolution-Logo-Nike.jpg I’m a…
Why does this post exist? I want to have a good understanding of the various brand archetypes in existence. I…
Successful brands sell you building blocks of identity. Here’s how this works. 1. Most people have some vague idea of…