books

This is a list of books that have shaped my thinking regarding marketing. I post these not as recommendations (though I do broadly recommend them), but as a beacon to help my clients know if they want to work with me.

  • Made to Stick, by Dan and Chip Heath
  • Confessions of an Advertising Man, David Ogilvy  [thread]
  • The Hero With A Thousand Faces, Joseph Campbell
  • Seth Godin
  • Derek Sivers
  • Influence, by Cialdini
  • Surely you’re Joking, Mr. Feynman!
  • King Warrior Magician Lover, by Moore & Gillette
  • Antifragile, Nassim Taleb
  • A Timeless Way Of Building, Christopher Alexander
  • Zero to One, Peter Thiel
  • High Output Management, Andy Grove

More thoughts and details to come.
(last updated 1st May 2023)