This is a list of books that have shaped my thinking regarding marketing. I post these not as recommendations (though I do broadly recommend them), but as a beacon to help my clients know if they want to work with me.
- Made to Stick, by Dan and Chip Heath
- Confessions of an Advertising Man, David Ogilvy [thread]
- The Hero With A Thousand Faces, Joseph Campbell
- Seth Godin
- Derek Sivers
- Influence, by Cialdini
- Surely you’re Joking, Mr. Feynman!
- King Warrior Magician Lover, by Moore & Gillette
- Antifragile, Nassim Taleb
- A Timeless Way Of Building, Christopher Alexander
- Zero to One, Peter Thiel
- High Output Management, Andy Grove
More thoughts and details to come.
(last updated 1st May 2023)