🔖 Bookmarks

March 10, 2017

This post is an attempt to aggregate some of the best and most useful things I’ve read during my marketing career.

Ads

Moz / Rand – What Are the Most Powerful, Mind-Expanding Ads You’ve Seen? [2016]

AMAs, Interviews

Content marketing

Content Marketing Is Easier When You (Partially) Delegate These 12 Tasks

How 4 Top SaaS companies use content to strengthen their product marketing

Growth

Strategy

Examples

Customer Acquisition

Ecommerce

Email marketing

Examples I like:

Facebook

Instagram

Analysis of Nasty Gal’s Instagram

Thinkpieces

[thinkpiece] How Google Analytics ruined marketing | TechCrunch 2016 article

A Clear Path for Marketers to Surviving Content Shock – Moz (response to Schaefer’s Content Shock)

The point about deep pockets is an interesting one. Ultimately the question might be one of motivation. What motivates people to make great content? To build the skills, etc?

Gorilla360 – The scary online advertising trends you need to fight against – Why build an audience when you can buy one? VV: Think about your own thoughts about how to grow an audience, and what your own plans are on that front.

[unread] /r/entrepreneur – BS-free marketing strategy

Social Media

PR

Writer/Blogger outreach

SEO

Lists

Meta

Unsorted

unsorted

Clients Don’t Buy Solutions, They Buy Problem Definitions – Trusted Advisor
Seth’s Blog: Offense and defense, a b2b insight
Currently doing an SEO site audit – any tips? : SEO
Google Ranking Factors: 271 Facts & Myths | Northcutt
Should Startups Blog? An Essay (with Data) to Decide Once & For All
What is Full Stack Marketing? – GrowthHackers
Ask GH: How would you start a career in startup marketing? –
Finding Your Brand’s Voice: How to Shape a Tone of Voice
Why Women Rule The Internet | TechCrunch
“The Start-up’s Secret Weapon: Contests” or “How to Turn $100K into $12,000,000” | The Blog of Author Tim Ferriss
The Billion-Dollar E-commerce Company You Know Nothing About
ChannelAdvisor Blog: The Latest E-Commerce Trends
How to create a perfect tell-a-friend page — Referral Marketing Agency: Ideas, Solutions & Tools I RecoWorks
The Top 15 Apps E-Commerce Websites Can’t Do Without
7 Product Marketing Tactics to Try in 2015
What is the scrappiest and quickest way you’ve gotten your blog posts to rank in top 5 on Google? : Entrepreneur
The Complete Guide to Blog SEO|WEBRIS
Seth’s Blog: The selfish truth about word of mouth (why referrals don’t happen)
Referral Program: 18,000 customer participants create more than 60,000 shares, $100,000 in sales | MarketingSherpa
7 Top Marketing Podcasts & The Lessons They’ve Taught Me
How to get 2,239 email subscribers from scratch – Sumo
10 Women In Advertising On Marketing To Women | Linkdex
Increase Customer Acquisition by 400 Percent with Storytelling, Part 2 | Inc.com
SaaS Marketing: 21 Growth Hacks to Test Today
The Best B2B Growth Hacks – 21 Tactics to Test
http://www.worldwar1.com/dbc/pdf/philippines18991902.pdf
All Videos on GrowthHackers – Premier Growth Community – GrowthHackers
The Side Project Marketing Checklist
WTF is Strategy? – Hacker Noon
10,000 Hours with Reid Hoffman: What I Learned | Ben Casnocha
No Signs of Slowing in the Global Menswear Market | Fashion Show Review | BoF
Index
Rory Sutherland knows how to save marketing | WIRED UK
How to Get The First 10,000 Visitors To Your Blog – YouTube
What Data Says About Your Blog Post Ideas (& Whether They’ll Work) – Sumo
The Ultimate List of Facebook Ads Case Studies (+ 38 lessons you can’t ignore) – Connectio
Ahrefs Insider
AKÏN (@hello.akin) • Instagram photos and videos
Analysis of 1 Million Backlinks: Airbnb (Part 2/10)
The term ‘fake news’ isn’t just annoying, it’s a danger to democracy : TrueReddit
Customer Loyalty Programs That Work – HBS Working Knowledge – Harvard Business School
Dollar Shave Club Original Content
Content Marketing Lessons: Here’s What We Learned Growing Our Blog From 200 To 27,000 Visitors
Casper Mattress Bedtime Reading : Pillow Talk | Casper
How to Create Keyword Maps and Avoid Cannibalization (The SEO Variety)
Explore 159 types of marketing, all clearly explained with examples
6 Inspiring Ecommerce Startup Stories You Need to Read – Oberlo
The SEO Tips That Helped Tally 20 Million Visits A Month | First Round Review
Building a Growth Team from Zero to Fifty — Brian Balfour’s Coelevate
How we increased Design School’s traffic to 1 million visits [and download the templates we used to do it] – Design School
Essentialism: An Interview with Greg McKeown on Success
Cornerstone analysis to help you create your best articles • Yoast
The Complete Guide to Email Open Rates (& How to Increase Yours) – Sumo
(7) What are the most upvoted answers on Quora? – Quora
Content Marketing Is Easier When You (Partially) Delegate These 12 Tasks – Copyblogger
How To Think Like A Master Content Strategist
13 Mental Models Every Founder Should Know
Technical SEO vs Content Marketing: Which Matters More? — SitePoint
The Biggest List of Take Aways From Every Session at the Growth Hackers Conference 2017 #GHConf17
The Ultimate SEO Audit Checklist – GrowthHackers
Not even wrong – ways to dismiss technology — Benedict Evans
Closing a door | The Geekess
Negative SEO Q&A – Protect Your Site From SEO Attacks | NikSto.com
The Benefits of Talking to Yourself | Hacker News
Interesting things about referral programs – WorkFlowy
To create a culture of writing at your company, start by providing incentive
Graphic Designer Paula Scher: “I Figured Out Every Identity I’ve Ever Done In A Taxicab”
How To Increase Your Keyword Footprint Ξ IFTF
19 Actionable SEO Tips to Increase Organic Traffic
A Simple Ecommerce Marketing Plan Worth $118,000+
That’s NOT How To Do Keyword Research Ξ IFTF
5 Top Marketers Share Their Secrets for Unlocking Growth | Drift
Growth is getting hard from intensive competition, consolidation, and saturation at andrewchen
The 16 Rules of Brand Strategy – Startup Grind – Medium
The Best Marketers Read Minds – ThinkGrowth.org
Why My Google Organic Search Web Traffic Dropped?
9 Reasons the Best Employees Quit – Punched Clocks
Writing with Tone at MailChimp: An Interview | Copy Hackers
8 Google Sheets Tips to Grow & Automate Your Business
The REAL cost of content marketing: turning $70K into $200K — Slidebean
The Essential List of Startup Marketing Resources
5 Psychology-Backed Ways to Get Your Team to Respect Deadlines
7 Techniques for More Effective Brainstorming
5 Best Practices for Managing Incoming Work Requests
Why Your Teamwork Sucks… and How To Improve It
Why Chobani is Counting on Experiential to Grow its Business
Why Onboarding is the Most Crucial Part of Your Growth Strategy | Casey Accidental
Are You a Carboholic? Why Cutting Carbs Is So Tough – The New York Times
11 thought leaders on the future of content marketing
10 Excel Functions a Growth Hacker Can’t Live Without – GrowthHackers
Improve your site’s structure in 4 simple steps • Yoast
The Technical SEO Renaissance: The Whys and Hows of SEO’s Forgotten Role in the Mechanics of the Web – Moz
The Best Content Marketing of 2015 — The Content Strategist
How We Used Our Content Growth Model To Boost Blog Traffic By 95% in One Month
Stop Guessing & Start Growing: 6 Proven, In-Depth Conversion Research Methods to Increase Your Ecommerce Sales
How an Ad Campaign Made Lesbians Fall in Love with Subaru
Why Most Companies Fail At Moving Up or Down Market — Brian Balfour’s Coelevate
Business Podcast | HubSpot’s The Growth Show
13 Cognitive Biases in Ecommerce (and How to Use Them to Sell More)
How to Accelerate Your Career in Marketing