🔥 Paula scher City of signs

Typography everywhere 

Painting with words

“More ways to make type talk”

Distinctive body of work with just letters

Pentagram

She has her own clients

Navigating through a maze

Solving things on scraps of paper 

The interruption is great 

Design cooperative

“No boss just friends”

Oh my god how am I going to solve this problem

It’s very slurpy 

First project was creating an identity for the public theatre

New Yorkish, loud and proud

What would be SEA ish?

flip through books

Symbolise all of New York based on recognizability of type

Before you even read it you have sensibility and spirit

Deliberately painted maps that took a long time to accomplish 

Weaving little things to make a bigger thing

Contemporary culture

Record covers

The power of vibe, imagination

// be bold, zoom in, know what you want to present

You have to be in a state of play to design, if not play you can’t make anything

IDENTITY

“Awful because everyone began imitating it, like New York are the public theatre”

Part of everyday life

You should be as powerful as anybody in town

Not changing, make them a more perfect vision of what they are 

Design the logo is not hard, it’s persuading z million people to use it