in a marketing context

signals I like – using a domain rather than gmail. but of course, totally understandable if someone is using gmail. i still use gmail too

a twitter account with organic/natural activity, preferably over several years

you don’t need to tell me tonnes about your life history – telling me a little bit about my company and my blog and my needs goes a long way. show me that you’ve looked around my site, point to an article, say something about it, point to one of my users…

if you run your own blog, site or business, that’s a HUGE plus – you being a website mom/dad is more reassuring 

you don’t have to write me a full article – that’s a lot of effort and it’s kinda awkward if I want to say no. it’s like you made me a full dinner. give me a cupcake instead.

I like people who talk about their likes and dislikes. i saw a lady with pictures of her with a horse.

keep the email snappy – ideally it should be readable in 2 minutes? “just say yes and I’ll start working on outlines”

you shouldn’t have to share your Facebook, but if you do I’m going to check it out (lol)

• my biggest worry is that you’re going to waste my time. if you actually disappear on me, that’s not all that bad.

“I know to include links, images, cited”

✱

Suggestions for freelance Writers: interesting things i notice in writer profiles

• do not send massive walls of text. I don’t want to have to read everything about your life. I just want to make a decision – do I follow up with you now, with excitement, or not?
• A headshot does help. Or a linkedin profile attached to your email, a decent social media account. This is really just to persuade me that you’re a real person with some skin-in-the-game, ie you aren’t some scammer who doesn’t dare put their name and face to things.