I was on the train a while ago without my phone (left it at home) and I was just curiously watching what other people were up to. I noticed a lady who kept switching between Facebook and Instagram over and over again. I’m sure to her it was just a mindless activity to occupy herself during a boring commute, so I don’t mean to imply anything negative about her by talking about this. We all do whatever it takes to get by. But it struck me that that behavior was awfully similar to a moth flying into a flame. We get trapped in these strange cycles because of the power of Supernormal Stimuli.

Here’s one of my favorite comics about the subject: Supernormal Stimuli

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