1: Influencer Marketing: Identify the most influential/significant people in your niche. Beats at Olympics
- When we think about identifying influential people, we tend to think about celebrities. The Oscar Selfie by Ellen Degeneres might be the most famous instance in recent times.
- Red Bull reaches out to musicians, to artists. It hosts events free-of-charge, without expecting anything in return. As a result, it earns brand authority. This takes conviction and confidence to pull off.
- Who are the most influential people in your niche? Only you can answer that question. If you don’t know the answer to that, it might not be the right niche for you. But as a general rule, the Internet is your friend. Dive into the blogs, forums, writing. Google the niche. Search for people on Twitter, Reddit, etc. Be systematic, record your findings.
- What do you do once you know who those people are?