Word-of-mouth

  • Sharing
    • Why do people share?
    • How do people share?
    • What should retailers understand about sharing, and how can they use it to inform their decisions? their product, their business?)
  • Word-of-mouth (which is aggregated sharing)
  • We could do a list of examples, with actionables for retailers.

Leave a Reply

Your email address will not be published. Required fields are marked *