A strange bias that people tend to have when working on “important” things is to think that things need to be sombre, serious, boring. The problem is that we’re simply not wired to pay attention to things that bore us, even if they’re important.
So be interesting. Have fun. If people aren’t paying attention to something, give it a twist and mix in some fun. Do it differently. Check out Shopify’s Terms Of Service, for example.
Also, humans seem to be intrinsically won over by synchronized dancing, if done well. There’s just something about it that appeals to everyone. You can’t stop watching. It might be as simple as “visual interest”.