🚗 Uber’s 6 personas [2014]

If you spend some time on Uber’s landing page, you get a pretty good sense of their various target personas. [2018 update: this is no longer relevant, but it’s still interesting to revisit.]

The interesting thing to observe and think about here is how they showing the customer what will happen, who they will become. They are demonstrating a possibility to live into.

1: Moving People (generic proposition)

uber-moving-people

2: Getting More (convenience- working moms?)

uber-getting-more

3: Treating yourself (impress your date)

uber-treating-yourself

4: Owning The Moment (feel like a boss + impress your network)

uber-owning-the-moment

5: Sharing Experiences (impress your friends)

uber-sharing-experiences

6: Creating Escapes (get away, you busy CEO you)

uber-creating-escapes

Read about Uber’s Mission Statement or about how Uber has grown over the years.