Uber’s Six Personas

If you spend some time on Uber’s landing page, you get a pretty good sense of their various target personas.

1: Moving People (generic proposition)uber-moving-people

2: Getting More (convenience- working moms?)uber-getting-more

3: Treating yourself (impress your date)


4: Owning The Moment (feel like a boss + impress your network)uber-owning-the-moment

5: Sharing Experiences (impress your friends)uber-sharing-experiences

6: Creating Escapes (get away, you busy CEO you)


Read about Uber’s Mission Statement or about how Uber has grown over the years.

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