The marketer’s curse

  • The idea here is that marketers get into marketing because we have taste. We care about messaging, about how things are crafted. We like good, clever, thoughtful marketing. The funny thing is-  not all customers care about that, and not to the same degree that we do. The unfortunate end-result is that we often obsess about things that most people don’t worry very much about, and this keeps us from doing our jobs better.
  • I’d then quote some successful people, touch on some psychological theories and outline a course of action to emphasize how marketers can do better jobs by focusing on what the customers want, and what the precise steps along that path are.

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