I didn’t worry much about SEO when I was starting out as a blogger, but over the years I’ve noticed that some things get a lot more search traffic than others.
If you’re serious about your work, and you want people to see it, then you’re going to end up learning some SEO – because that’s still the #1 way people discover things online.
This blog is a work in progress, so I’m going to keep updating with more details.
What do I know about SEO?
#1. Get your titles and headers right
When you’re publishing content, it’s good to have titles that have words or phrases that people are likely to search for.
You’d also want to organically have them in header text in the post itself.
#2. Get the best backlinks you can
The hyperlink is the currency of the Internet. Getting high-quality backlinks (ie a link from an authoritative source) bumps you up in search traffic. There are some nuances about specifics of the link (what the anchor text is, what the source post is, etc), but as a general rule you want to get as many backlinks as you can.
The best way to do this is to create content that people are compelled to share. At this point people usually say “so you want to make quality content”, but that’s kind of a duh. There are many different kinds of content that people like linking to. If you’re serious about getting backlinks, you want to think deeply about what people in your niche typically link to.
#3. Title your image filenames properly
I’m not sure how important this is exactly, but I’ve seen some decent blog traffic come from people using image search. Lots of images are badly titled around the web. If you title an image appropriately, and use it on a blogpost that’s relevant, it seems that Google will prioritize it.