Here’s an incomplete list of tools I’ve used as a SaaS marketer:
WordPress. I have a love/hate relationship with WordPress. I’ve probably spent months of my life looking into a WordPress dashboard or typing into a WordPress input. I somewhat prefer Medium’s intuitive input. Or even Evernote. I also can’t fully explain why I find the backend frustrating. Maybe it’s one of those, “lots of people use WordPress for a wide range of different things” issues. There’s definitely room for a WordPress alternative in the world.
WPengine. It works.
AWS. I don’t work with it directly, but it seems to be great.
MailChimp. We used to use Mailchimp to send out newsletters. I really enjoyed the product and I admire their philosophy and attitude. I remember sometimes I’d be working from home and it would be time to send out a MailChimp newsletter. I’d get my wife to push the send button, which she enjoyed. So my wife is a MailChimp fan too. We eventually switched to Marketo because of some limitations…
Marketo is ugly and cumbersome. That’s the honest truth. At the time of writing it looks like something from the 90s. And it keeps asking me to “authorize my new device” even though I’m using the same device over and over. I heard they have a rebrand coming up so hopefully that works out.
Productivity / Task management
We used Asana for a while. It quickly got really messy and cumbersome, but maybe it’s because we weren’t using it right. I’m quite a fan of Justin, one of the co-founders, who wrote one of the better posts I’ve read about procrastination.
Trello. Trello is great. Simple, intuitive. Love the shortcuts. Love the formatting. I have some gripes- I wish a card could have a due date and be marked as “done”. I wish it were possible to collapse lists.
Workflowy. I was the first guy in the office to start using this- I can’t remember how exactly I found out about it but I enjoyed it so much I told everyone about it. My only frustration with workflowy is that it starts to lag if you’re a power user with tens of thousands of bullets. It’s a great thinking tool, collaboration tool.
Shopify. I was a fan of Shopify long before I started using them for Statement. I like the company.
SumoMe. It’s pretty clean and easy to use, and more powerful than it seems. Responsible for getting us hundreds of leads every week.
Unbounce. It works.
Lead pages – gave them a try once upon a time, paid for two months to fool around with it but ultimately went with Unbounce. Not exactly a well-thought decision, which I think is a lesson for marketers- sometimes people choose products out of constraints, without evaluating them closely and carefully. In an ideal world I’d like to thoroughly analyze everything and pick what’s best, but I also do just want to do my job and go home to be with my family.
Magic Action Box. Been using these for a long time. They’re kinda tedious and cumbersome, to be honest. UPDATE: Have mostly stopped using MAB, switched to using SumoMe for everything now that they integrate with Marketo.
Google Analytics. “It just works”. Hey, it’s Google.
Keywordtool.io – Good for getting a sense of keyword search volumes and related searches. Worth spending the money for a month and doing all your research in bulk.
Ahrefs – The main thing I use to make
Moz – have since pretty much relied on Ahrefs for backlink data, but I still really like the company and the product.