Recommended Reading


  • If you want to learn about SEO, go to Moz. Watch Rand Fishkin’s youtube videos and scan through his slideshares. I’m especially a fan of Why Content Marketing Fails. Ahrefs and Backlinko are also doing fantastic jobs right now.
  • If you want to learn about Conversion Rate Optimization, I recommend ConversionXL. Peep Laja is committed to smart, no-bullshit stuff that actually works. Here’s a great post about referrals, courtesy of Tommy Walker.)
  • I’m always referring people to Samuel Hulick also does great teardowns at UserOnboard.
  • If you want to learn about Customer Support, I recommend Gregory Ciotti of HelpScout. GrooveHQ’s blog is pretty cool too. 
  • If you want to learn about starting a business from scratch, I recommend Richard Lazazzera’s work. He has a definitive guide on Shopify, and he has his own blog at (He also wrote a great post on referrals.)
  • If you want to learn about content marketing… there are some places that are a good start- Copyblogger, Buffer, CoSchedule, Intercom. But to be honest I think most people haven’t really thought about this deeply enough. We all tend to fixate on superficial stuff.
  • Email Marketing? Vero has a very comprehensive guide.
  • The design team and I are always talking about creating something akin to MailChimp’s Voice and Tone guide.
  • Want to put together an amazing slideshare? I’d refer you to How I Got 2.5 Million Views On SlideShares. Also SlideComet’s How To Create SlideShares that Convert. And Eric Schmidt’s How Google Works. Doug Kessler’s Crap.


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