prescriptive thoughts about social media

visa’s prescriptive thoughts about social media #VVmarketing

  • Everyone should have a Twitter profile. It’s even more ubiquitous than email. It’s an environment that allows for stranger-to-stranger communications (in a way that Facebook and many others don’t. Excellent starting point.)
  • Everyone should have a homepage, a home on the Web.
  • Everyone should have a list of things that you strongly believe in or care about.
  • All of this should be as searchable as possible. This maximizes serendipity.
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  • As far as possible, follow people, not pages or professional accounts. If you do this well, you will still receive breaking news, gossip, etc. Because if something is important, people will share it. Trust people.
  • Don’t follow anybody who posts links all day without responding to people. These are broadcasters. You want to build relationships.
  • Don’t bother following the big guns or celebrities unless you have a clear idea of what you’re going to say to them and how it’s going to help them. Follow rand fishkin because he posts SEO stuff worth reading.
  • If a person posts their own comments when sharing links, it’s a sign that they’ll probably reply to you.
  • You can use favorites strictly to keep track of things you want to read later, or use them as Likes. I do the latter. Send good vibes whenever appropriate. It wins people over.
  • Whenever possible, use a person’s name. If they link to their site, scan through it and look for useful cues or information about them. (Once made the mistake of tweeting an anti-capitalist about advertising. A quick scan of his profile would’ve averted it.)
  • Whenever you’re #bored and have nothing to do (good joke I know), scroll through your feed looking for personal information- people feeling stressed, people celebrating things, etc.  Say something nice and supportive. Celebrate with people, tell them their kids are adorable. It goes a longer way than you’d expect.
  • Ask questions from time to time. People like to help when they have the chance, and those interactions build relationships.
  • When you see the opportunity to help someone out, do so. Sometimes people ask questions that could be quickly Googled. Hand them the answer on the platter- it makes you look really smart ans helpful.
  • Say hi to everyone who follows you. Ask a question (I like to ask “read any good books lately?”) Sometimes people don’t answer, but when they do, it can be the start of a more engaging relationship. Plus you get a book recommendation out of it. Ask for food suggestions, travel suggestions, whatever. It’s an invitation.
  • Give people a reason to follow you. What have you worked on? What do you care about? Put it in your user bio. A list of nouns is fine. “Scifi novels, scotch, futurism, intermittent fasting,” that sort of thing. The idea is to give people things to talk about if they want to talk to you.

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