Outrage Marketing – Pick an enemy and offend them

My wife showed me an article recently that amused me.

It was written on LinkedIn, by Jacob Bass, a guy who makes and sells customized gun holsters: The Dying Breed of Real Men

It reminds me of “Reveal your Modesty“, by Jessica Rey.

What I found interesting to contemplate is – in both cases, neither of them would’ve gotten as much attention if they didn’t upset or offend some group of people along the way.

Jessica offended the people who feel that women should be allowed to wear whatever they like without feeling bad about it.

Jacob offended those who found his post veering into transphobic, homophobic territory.

Pick an enemy. Offend them.


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