I sometimes take screenshots of ads that I encounter online. Here are some that I was keeping around in a folder.
“Take a tour” is a decent call to action. Using a quote was also a nice touch. I don’t think I clicked through, but the mere-exposure effect is starting to set in.
I think I was curious to click on this one just because the logo was so cute, with the dog. But I bounced pretty quick.
I thought this was pleasing to the eye.
^ I really liked this one. I was tempted to click through just to learn more about the kind of team that would use a phrase like that in its sales copy.
I think it’s clever to have an ad that says “learn more”, especially when the reader isn’t ready to buy yet. I was curious enough to click through. But I can’t remember what was at the other end, so…