My best work with ReferralCandy

I’m the blog editor over at ReferralCandy. Here’s my favorite writing that I’ve done over there. Some of it has imperfect formatting, and I think there are a lot of headline and copy improvements I could do for the older ones, but these are my favorites.

Content Marketing, or simply ‘writing’:

  1. “How To Write Good (For The Interwebs)” – ReferralCandy’s Internal Copyediting Guidelines
  2. Minimum Viable Content: Real Talk About Content Marketing (And The 4 Mistakes You’ll Make)
  3. Content Marketing In The Age Of Surplus: How exactly do you earn “earned media”?
  4. Ask Better Questions – a response to Five Paragraph Essays by 42floors
  5. How Attention-Minutes Might Alter the Digital Content Landscape
  6. How and Why Blogging Helps Ecommerce Retailers


  1. The marketing genius of the term “Gasoline Cars”.
  2. How To Sell Saxaphone Lessons: Sales Copy Wisdom From The Craziest Copywriters On The Internet

Case Studies

  1. How Referrals Built The $10 Billion Dropbox Empire
  2. The Original #GrowthHackers: How PayPal Achieved 7-10% Daily Growth In The Early 2000s
  3. How Mellow Made $200,000+ In Preorder Sales In Less Than A Month
  4. How Opena Case Hit 189% Of Their $15,000 Kickstarter Target And Built A Million Dollar Business


I solemnly believe that good curation is important work, and it’s really hard to do well.

  1. Customer Acquisition Insights From 15 Successful Shopify Stores
  2. What Did News Articles Say About Facebook In The Early 2000s?
  3. 10 Successful Ecommerce Founders, 21 Great Interviews, A Whole Lotta Wisdom
  4. The Best Selling Headline Of David Ogilvy’s Copywriting Career (and 7 others!)
  5. Best of Reddit’s content on Ecommerce, Marketing, Social Media and more
  6. An Epic List Of 47 Referral Programs

Social Media Theory + Commentary

  1. What IS social media?
  2. Why are people so annoying on social media?
  3. Social media is NOT “media gone social”.
  4. Never Alone: How Social Media Changes The Way We Live And Consume
  5. Social Networking Sites and Social Media: What’s the difference?

Marketing / Branding Analysis (positioning, messaging)

  1. Brand Loyalty: Not Dead, Just Different
  2. Barack Obama,’s Marketer-in-Chief
  3. How did cookie clicker get so popular?
  4. If your advertising isn’t entertaining, you’re doing it wrong.
  5. Questions to ask about Everdream’s ‘Modern Spaceship’ ad for Tesla Motors
  6. Analyzing the marketing behind Axe’s Super Bowl Ad
  7. Analyzing the simple, effective marketing behind Guinness’s “phones down” ad.
  8. Sony’s Bottled Walkman: The success of newsworthy advertising.
  9. Analyzing the Marketing behind Coke’s 2014 Super Bowl ad
  10. SodaStream, Scarlett Johansson and the Streisand Effect
  11. Tesla’s “$0 Marketing Budget” is Awesome Marketing


  1. The Mother Of All Lists Of Ecommerce Mistakes
  2. How To Do Ecommerce Marketing With Limited Resources
  3. Sharing is Learning: How Word-of-Mouth Helps Us Overcome Information Overload. (The first post I wrote for the ReferralCandy blog, which was me making sense of the work that we do.)

Stuff to rework, maybe

More details about each post / better curation later.

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