Missing the point

  • I never thought I’d actually become a marketer. At one point, my goal in life was to become a flight steward to pay the bills, and I thought I’d write essays and short stories in quaint little cafes in Europe.
  • And then I got hired to do marketing for a tech startup, and life has taken a turn for the interesting. Because people are weird.
  • I wrote my last post about Thought Leadership because I was frustrated with the idea that there was a guide on how to BRAND yourself as a thought leader, and that was being shared. Because then what happens if people follow that advice? We have a whole bunch of people who brand themselves as thought leaders. Why can’t we just focus on the thinking? Maybe because the thinking part is the hard part.
    • The same thing replicates itself all over the Internet. There are Tweet chats- #blogchat, #smchat and all sorts of chats- where people talk about things like, what sort of font size should you use on your blog? What sort of background, what sort of color? It’s really quite odd.
    • In a blogpost titled “How to Get 247% More People to Read Your Content”, Neil talks about how, according to Harvard Business Review, conversations produce oxytocin, encouraging people to feel more open, trust you more, and feel a personal connection with you.
    • “When you have a conversation with your readers, they release more oxytocin, which makes them feel more open, trust you more, and feel a personal connection with you. This encourages them to read your content and even participate by commenting.”

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