Originally posted on the ReferralCandy Blog.
1: Improve your personal understanding of marketing by analyzing the marketing that’s worked on you.
This is the force multiplier, which makes it the most important thing of all. You can’t hope to control what you don’t understand.
Understanding marketing well requires:
- Exposure to marketing as it is done in the real world (everybody has this; everybody is marketed to)
- Critical analysis of marketing as it is done in the real world (this is where you gain an advantage over others)
- Actual marketing practice in the real world, with actionable feedback
You won’t become a seasoned professional overnight, but you can make the most of your situation by analysing your own personal experiences more thoroughly.
Ask yourself: What marketing has worked on you?
List out all the brands and products that you love.
- What was your first encounter with them like?
- How did you fall in love with them?
- What was it about the experiences that inspired your personal loyalty? If you’re working as part of a team, ask your peers about this, too.
The common denominator seems to be this: Good marketing is the fulfillment of a promise. It could be a promise of quality, of responsiveness, of design. The challenge for marketers is to make a good promise, and then overdeliver.