The Lang Leav Effect

Lang Leav is underappreciated as a marketer.

She’s a digital-first poet.

She makes her poetry very easy to share via Tumblr, via Google and so on.

This becomes evident when you Google her – some of her poems are short enough to be read from the thumbnail in Google Image Search:

lang-leav-google

lang-leav-google-images

This isn’t an accident – it’s by design.

By making her poetry incredibly short and simple, Lang Leav ensures that her fans are able to share them easily.

Here’s another example of the Lang Leav effect in action:

https://twitter.com/looonstar/status/826195608839061505 

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