Lang Leav is underappreciated as a marketer.
She’s a digital-first poet.
She makes her poetry very easy to share via Tumblr, via Google and so on.
This becomes evident when you Google her – some of her poems are short enough to be read from the thumbnail in Google Image Search:
This isn’t an accident – it’s by design.
By making her poetry incredibly short and simple, Lang Leav ensures that her fans are able to share them easily.
Here’s another example of the Lang Leav effect in action: