The Lang Leav Effect

Lang Leav is underappreciated as a marketer.

She’s a digital-first poet.

She makes her poetry very easy to share via Tumblr, via Google and so on.

This becomes evident when you Google her – some of her poems are short enough to be read from the thumbnail in Google Image Search:



This isn’t an accident – it’s by design.

By making her poetry incredibly short and simple, Lang Leav ensures that her fans are able to share them easily.

Here’s another example of the Lang Leav effect in action: 

Leave a Reply

Your email address will not be published. Required fields are marked *