> Every time you publish a blog post, or a new piece of content, what are the steps you take to promote that content?
> Any must-dos, checklists, or secret “sauce” tactic? (aha.)
This might sound a bit simplistic, but the most important thing is to make sure that the content is SO GOOD that YOU will want to PERSONALLY share it with anybody that it would help.
That means solving a very specific problem for a very specific target audience. I’ve been doing content marketing for about 2-3 years now, and actually those moments are less common than I’d like to admit.
But when you DO create a piece of content that you decisively know is better than anything else in its category, then YOU’LL be proud to tell somebody else about it. Because it’ll help them.
Once you cross that threshold, distribution is something that can spread faster than you can keep track of it. Because very often, if you’ve made something that ONE person is crazy about, chances are that there are hundreds of others just like him.