How to cope with full-stack demands as a startup marketer

> Being at a startup requires you to possibly learn (almost) everything. How did you balance these out? 

My boss sometimes jokes, “when you do a startup, everything is shitty, and you have to ruthlessly prioritize whatever most needs to be less shitty.”

And it’s true! If you haven’t started a blog yet, you don’t need to learn about lead capture or drip campaigns. That’s premature optimization (which some say is the root of all evil.)

Prioritize whatever is most critical, and fix that first. It’s often also the most uncomfortable thing to do– so acknowledge that upfront, remind yourself why you’re doing it, and remember that it’s better to get it wrong than to not do it.

Leave a Reply

Your email address will not be published. Required fields are marked *