Power of Habit

The Power Of Habit is a book by Charles Duhigg about how habits work.

There are 3 parts to a habit – the cue, the response and the reward.

Venkatesh Rao has a great line about how a customer is a novel and stable pattern of human behavior.

Marketing is about creating, capturing or domesticating customers.

So to be a good marketer, you need to understand people’s habits.

Relevant reading:

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