Evolution of ‘social commerce’

  • It’s very, very interesting to me to see how “social shopping” and “social commerce” have emerged as ideas over the past few years. In both cases, the term “social” is obtained directly from social media.
  • A simplistic way of thinking about it, which I’m not a fan of, is the idea that social shopping is the attempt to recreate the offline shopping experience online. So people can shop online with their friends. According to Wikipedia, ” Social shopping attempts to use technology to mimic the social interactions found in physical malls and stores.” I actually disagree with this. I anticipate that the social interactions found online are going to be quite different from the social interactions found in physical malls and stores. There may be some skeumorphic mimickry- perhaps an app or bot that helps you to suss out a product might be called a “personal shopper”

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