Different scales of marketing

  • There are several scales of marketing, so it’s actually pretty disingenuous and unfair to talk about marketing as if it’s one big homogenous thing.
  • Marketing a startup is different from marketing a publicly-listed company. It’s literally a completely different game.
  • Ants have to worry about surface tension, elephants have to worry about gravity. Similarly, a startup marketer on day 1 has very different concerns and limitations compared to the CMO of a Fortune 500 company.

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