why does coke still advertise

I think it’s interesting how some of the best and brightest marketing minds in the world end up working for Coke, because they’re such a powerful and prestigious brand. The brand itself is built off of selling sweet, sugary drinks– and they make it an event, an occasion that you share with a friend, something you treat yourself with. You associate emotion with the fizz and the crackle, and it’s Christmas time, and it’s fun and joy and delight.

Very interesting stuff.

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