marketing

Marketing case studies

Real time marketing Oreo Superbowl 2013 Samsung Oscars 2014 Culture Manipulation / Need Creation Diamonds Are Forever Consider

Outrage Marketing – Pick an enemy and offend them

My wife showed me an article recently that amused me. It was written on LinkedIn, by Jacob Bass, a guy who makes and sells cus

Best Referral Campaigns

Originally posted on reddit. Hey, this is my jam! me and my team have been writing about this for over 2 years now: The most f

My favorite marketing campaigns

I like… How Warby Parker hijacked New York Fashion Week by being a little naughty and a little ingenious. How Red Bull c

Best Ecommerce Products

I’ve spent the past 4 years working in ecommerce, and as a by-product of that I’ve had the opportunity to look at

JTBD

Clay Christensen- what are we hiring this product to do? Milkshakes. We hire products to do jobs for us. Motivating customers

Marketers

This page is a work-in-progress, a list of people that I find helpful in thinking about marketing.  Seth Godin He understood

self-promotion

I’ve always thought that self-promotion can actually be a really great thing as long as there’s an expectation tha

The final form of any brand logo is hypersimplicity

The final form of any brand logo is hypersimplicity “Can an illiterate child draw it from memory?” http://www.make

Tesla

Have been a big fan of Tesla since I first learned about them. They were also the first stock that I ever purchased (just a fe

How to think about leads

WIP In the SaaS marketing world that I’m from, a lead is a person who gives you their email for some reason or other. Id

Sernovitz WOM

What’s in it for me: get your customers to do your marketing for you. The internet means consumers have a powerful say in th

Businesses when small

Whole Foods  Samuel Adams  Ben & Jerry’s  Recruiting, 2  Sales Product Focus  Online Ad Spend Capital

Marketer’s Curse

I was having a passionate argument with my colleagues about the intricacies of our landing page. What inspires a click more, a

Social Media

I’m a pretty heavy social media user, and I’m very curious about what’s up. Nathan Jurgenson has done some v

Best marketing campaigns

WIP How Warby Parker hijacked New York Fashion Week How Red Bull completely sponsors entire sporting events and does crazy stu

Different scales of marketing

There are several scales of marketing, so it’s actually pretty disingenuous and unfair to talk about marketing as if it&

It all begins with product-market fit

WIP If you ask successful people why they’re successful, they might not actually know the truth. (Spray Tan Fallacy.) Th

Faster Horses

WIP “if I asked ppl what they want, they say they want faster horses”- well- what they want is to go across the st

Statement

WIP This is going to be fun. I’m Visa, I’m ReferralCandy’s blog design. And you might know Desmond as the de

A marketer’s frustrations

WIP I never thought I’d actually become a marketer. At one point, my goal in life was to become a flight steward to pay

Marketers can be weird (and sad)

WIP I’m a marketer myself, and I like the idea of marketing. But I think a ton of us have got it wrong. And the end resu

“Social” Commerce

WIP It’s very, very interesting to me to see how “social shopping” and “social commerce” have em

Weird Al

I once wanted to write a blogpost about marketing lessons from Weird Al. Here are some quick notes. Be different – When eve

“Anybody can be a social media manager”

“How, then, does one differentiate between an expert and the more than 800 million amateurs who log into Facebook each d

A list of SaaS marketing tools I’ve used

Work-in-progress. Here’s an incomplete list of tools I’ve used as a SaaS marketer: Content WordPress. I have a lov

History of Growth Hacking

Quick timeline of Growth Hacking phenomena 2010 2010 Dropbox growth lead Sean Ellis coined the term- find a growth hacker for

Antimarketing

Fred Wilson vs Marketing, 2011 http://avc.com/2011/02/marketing/ Marketing is for companies who have sucky products. If you b

Brands I Like

Tesla I love Tesla. It’s a brand that gets me really excited about the future. I’ve written about it several times

content marketing thoughts

WIP Have a purpose and an opinion less stupid less bullshit less noise more useful more personality Commit to daily creation (

Brand Archetypes

WIP There are 12 brand archetypes. Innocent (Safety)– McDonald’s… Barbie? Wii To be happy, simply. Dalai Lama. W

Don’t try to “Build Your Brand”, just help people

WIP I think content marketing with the intention of “building brand recognition” is a little too nebulous, too vague. I th

Referral Marketing FAQs

WIP How to ensure referral program branding fits your band How to write great emails asking for referrals How to set up referr

Make sharing effortless

WIP 1: Conspicuous consumption: Make using your product highly visible Some products are more discoverable than others. They&#

Work with influencers

WIP 1: Influencer Marketing: Identify the most influential/significant people in your niche. Beats at Olympics When we think a

Work with the press

WIP PR/Press: Work backwards from the share- identify the relevant motivation, and emphasize out. Consider the Ice Bucket Chal

Tell Stories

WIP Story: 3. Wow Them With Great Story: Contour lost to GoPro because of GoPro’s superior storytelling Made to stick: c

Unexpected Utility

WIP Your product should functionally solve some problem for some subset of people to an unexpected degree.  Practical value.

Start by dominating a niche

WIP 1: First identify who exactly you want the Wow to happen for- Facebook was for Harvard students “People are not one

The most important thing about marketing

WIP The most important thing about marketing #vvmarketing The most important thing about marketing Conclusion: the most import

Marketing Learnings

WIP Immediately smack them in the face with the meatiest bit. Tell it straight. People don’t have time for smartassery. Smar

How To Social Media

WIP Everyone should have a Twitter profile. It’s even more ubiquitous than email. It’s an environment that allows

The beginning of the end of growth hacking

http://qz.com/673442/theranos-exposes-the-perverse-incentives-at-work-in-silicon-valley/  This is bad for investors, includin

100 Greatest Products Of All Time

Work in progress. Light Bulb Internal Combustion Engine Nut and Screw Printing Press Shipping Container Safety Pin Velcro Lock

Fictional Content Marketing Case Study: Selling Candy Online

Originally posted on the ReferralCandy Blog. Let’s explore a fictional case study: Suppose you’re selling candy. I

Learn marketing by analyzing what’s worked on you

Originally posted on the ReferralCandy Blog. 1: Improve your personal understanding of marketing by analyzing the marketing t

How to deal with creative anxiety

Originally posted on the ReferralCandy Blog. Creative anxiety sucks. Horribly. Before anything else, here are the 6 steps you

Content marketing mistakes: Misallocating limited resources

Originally posted on the ReferralCandy Blog. 4: Misallocating limited resources. (BE VERY PROTECTIVE OF YOUR TIME. Seriously.)

Content marketing mistakes: Repeating what others have written

Originally posted on the ReferralCandy Blog. Mistake #3: Repeating what others have written. (“Why should I read your stuff

Content marketing mistakes: Not specifying the problem

Originally posted on the ReferralCandy Blog. Mistake #2: Not specifying the problem. (If it ain’t sound broke, they ain’t

Content marketing mistakes: Not specifying the audience

Originally posted on the ReferralCandy Blog. Mistake #1: Not specifying the reader. (When you write ‘for everybody’, you

The constraints content marketers have to operate in

Originally posted on the ReferralCandy Blog. First of all, you have limited resources. Let’s not sugarcoat that, because the

marketing links

Link Building: http://webris.org/link-building-strategies-that-work/ Skyscraper: http://backlinko.com/skyscraper-technique/ 

careering

http://www.unixwiz.net/techtips/be-consultant.html http://www.theatlantic.com/business/archive/2013/06/ben-bernanke-to-princet

marketing

Reads I Recommend: Nelio’s Content Marketing Plan Moz’s Beginner’s Guide To SEO Rand Fishkin’s Why Co

Lessons from my first year as a content marketer (2014)

What I’ve learnt 1: Quantity breeds quality.  When I first started out, I spent a lot of time agonizing over what to wr

VVmarketing

VV marketing blog The most important thing about marketing The most important thing about marketing intro- how I think everyon

Loveumentary

Nate Bagley, A single guy who quit his job and spent the last year crossing the country, interviewing over 100 of America̵

SEO

I didn’t worry much about SEO when I was starting out as a blogger, but over the years I’ve noticed that some thi

Questions

How is P&G’s marketing different from a startup’s? Why is content curation so crappy? What are the different w

Missing the point

I never thought I’d actually become a marketer. At one point, my goal in life was to become a flight steward to pay the

Perverse incentives in marketing

Marketers Can Be Weird (And Kinda Sad) #VVmarketing I’m a marketer myself, and I like the idea of marketing. But I think

iPhone

Jobs iPhone #VVmarketing http://www.european-rhetoric.com/analyses/ikeynote-analysis-iphone/steve-jobs-figures-speech/ http://

Evolution of ‘social commerce’

It’s very, very interesting to me to see how “social shopping” and “social commerce” have emerge

evolution of social relations on Facebook

An interesting thing to think about. Most of us started using Facebook with no idea how it was actually going to turn out almo

prescriptive thoughts about social media

visa’s prescriptive thoughts about social media #VVmarketing Everyone should have a Twitter profile. It’s even mor

The marketer’s curse

The idea here is that marketers get into marketing because we have taste. We care about messaging, about how things are crafte

The customer is an abstraction

The phrase “The Customer Is Always Right” is such an overused phrase that we don’t think very much about it.

Can content marketing be artful?

“A writer is someone for whom writing is more difficult than it is for other people.” – Thomas Mann   I was a write

Consider the Reader

“#2: You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They

Content should be modular

One of my most painful experiences as a content marketer was trying to write a really, really comprehensive piece about how to

The 4 critical mistakes content marketers make

They are… Not writing for a specific person Not writing about a specific problem Writing something that’s been written

What it’s actually like to do content marketing

First of all, you have limited resources. Let’s not sugarcoat that, because the more starkly you face this truth, the better

How to get people to buy t-shirts

> As of today I’m working for a screen printing business that is based out of my school. There is an $1,000 “s

How to reach an inaccessible target market

> How do you reach a target market that is by definition unreachable? Are there tools to help with this? > Basically, I

How to prioritize what to write for a company blog

> How do you prioritize (or come up with) what topics to write about for ReferralCandy? Good question. As always, it helps

How to distribute content as a marketer

> Every time you publish a blog post, or a new piece of content, what are the steps you take to promote that content? >

How to cope with full-stack demands as a startup marketer

> Being at a startup requires you to possibly learn (almost) everything. How did you balance these out?  My boss sometimes

How to be a ‘world-class’ marketer

Answering a question posed to me in person. The question about world-class is an interesting one to ponder. To use a sports an

How to get better at marketing

This was my answer to a question asked in person. The FULL answer would be much more vast in scope. To get better at marketing

Why marketing?

In response to a question, “Why marketing, over everything else?” Well first of all, we live in civilization, wher

coke

http://www.thesocialmediahat.com/blog/content-marketing-lessons-coca-cola-01212013 why does coke still advertise http://blog.r

How will McDonald’s survive the sugar revelations?

Interesting to read about McDonald’s rebranding. I’m not too sure how I feel about it. I think these are steps in

In Praise of Airbnb’s Marketing

I think Airbnb is doing great things with it’s marketing. It’s selling a new idea: Hospitality. It sells travel, i

Why I Am A Marketer

This is a quick and dirty draft I wrote while at work. There’s this Italian guy on TED- Ernesto Sirolli who said there are t