Category Archives: ideas

Content ideas

Origin Stories

I’d like to do a post exploring the origin stories of all the popular marketers and marketing thought leaders that are on my radar.

Steve Jobs, Guy Kawasaki, Seth Godin, Paul Graham, Gary Vaynerchuck, Mark Cuban, Tai Lopez, Tim Ferriss, Tony Robbins

Louboutins

It’s a brand that I like and I’d like to see it written about. I’ll probably do this on the ReferralCandy Blog. Links: 1 2 3 4 5

How to idiot-proof yourself as an ecommerce marketer. Make a list of 20-30 businesses that you really like. Evaluate what you like about them.  Look for businesses that are in your niche, in your interest. Watch webinars where experts dissect ecommerce stores – it’s one of the fastest and most effective ways to get a practical understanding of what a good store looks like, and more importantly, what mistakes look like (so you can avoid making them).

Don’t try to do everything at once. You always have limited resources, so you have to prioritize. Trying to do everything at once is usually a symptom of not wanting to do the difficult work fo figuring out what’s most important. If you have 10 things on your todo list, seldom is it actually the case that all 10 things are equally important. You might have 3 things that don’t matter, and 2 things that (if done well) have the potential to make more of a difference than all other 8 things combined, times two. Sometimes one thing done really, really well will completely change the game. But figuring that out is hard, so we often settle for mediocrity.

Prioritize one thing at a time.

Of course, the end goal is to have many mature channels that give you lots of customers so you can make a lot of money and achieve your goals. But you have to start by doing one thing right. That said, you’ll also want to avoid spending TOO much time on any one thing. This is a real danger – it’ll seem like you’re being meticulous, but it also means you’re wasting limited resources and moving too slowly.

Expectations vs reality. Expectation: Define marketing goals, achieve them, celebrate. Reality: Tough to have clear definitions, you have budget constraints, time constraints, tonnes of plans and everything is breaking.

Before you begin, you need to know what you’re trying to do.

What is your role, exactly? If you’re a one-person founder who’s running everything, then everything is your responsibility (until you’re able to outsource, delegate, hire and so on). Let’s say you’re joining an existing ecommerce company that’s doing moderately well, selling at least 100+ products a month. We’re not going to talk about how to make a great product (check out ABLS). Let’s talk about making a marketing…

What does every marketer need to do? What is his or her function? The point of marketing is to achieve marketing goals. And so the first and most important thing is to define what those marketing goals are, as precisely as possible.

Be precise about your marketing goals. If you’re just starting out, you might find yourself saying vague things like “build awareness”, “get more customers”, “get more sales”. That’s level 1 shit. As you develop and become better, you’ll want to make things more precise. Every business can theoretically have an infinite set of marketing goals, ending with world domination. You need to pick smart, stretchy goals that you can measure and achieve.

How do you achieve your marketing goals?

You have to break them down into actions, desired end-states. For businesses, revenue is a great metric – it’s a simple goal that doesn’t have . That said, it’s possible to get obsessed with that metric to the point of over-optimizing it and having adverse effects you might not have intended. You might con people into buying a product that they don’t like, use high-pressure sales tactics, etc to make more revenue for a quarter – but then find out later on that you’ve damaged your brand in the process and nobody loves you.

Work backwards from revenue.

Case studies of business mistakes

One Kings Lane, Nasty Gal, Fab.com, Vine, Theranos, Homejoy, Google Glass, JFDI, Gushcloud, Formspring, Secret, Stipple, Pict, 99dresses, Zirtual

you

There are a few words that are supposed to be really powerful in marketing.

One is FREE.

Another is NOW,

The last is YOU.

Probably the most famous usage of this would be…

uncle-sam-wants-you

Which in turn was inspired by…

lord-kitchener-wants-you

DOET

  1. Liking Principle: Attractive things work better… When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.
  2. Personality: Everything has a personality: everything sends an emotional signal. Even where this was not the intention of the designer, the people who view the website infer personalities and experience emotions.
  3. Utility + Story: If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion.
  4. Total: It’s the total experience that matters. And that starts from when you first hear about a product… experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.
  5. Beauty: It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives
  6. Design: The argument is not between adding features and simplicity, between adding capability and usability. The real issue is about design: designing things that have the power required for the job while maintaining understandability, the feeling of control, and the pleasure of accomplishment.
  7. Taming Complexity: The world is complex, and so too must be the activities that we perform. But that doesn’t mean that we must live in continual frustration. No. The whole point of human-centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable.
  8. Self-explanatory: Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require instructions.
  9. Conceptual Model: What makes something simple or complex? It’s not the number of dials or controls or how many features it has: It is whether the person using the device has a good conceptual model of how it operates.

– http://scriblinmind.wordpress.com/2012/06/10/top-ten-design-quotes-from-donald-a-norman/

More (from Quora):

  • “Design for error… allow the user to recover from errors, to know what was done and what happened, and to reverse any unwanted outcome. Make it easy to reverse operations; make it hard to do irreversible damage.”
  • “People will often project improper mental models onto products: thermostat example — people turn up the temperature higher than it needs to be because they think it’ll heat faster. The system actually only has an on or off state.”

1000 blogpost ideas

1000 blogpost ideas. There may be a few repeats.

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1
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10
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69
365
911
1000
1337
10000
00s
1d
1st
2010s
2020s
2nd
3d
3rd
48laws
4chan
50s
50shades
50thlaw
60s
70s
80s
90s
a
AA
aaaaba
abbatoir
ability
able
about
above
acknowledgements
act
add
ads
affiliate
africa
after
again
agency
agile
agony
aint
alcohol
aliens
alpha
amazon
amazon
ambassador
america
analogy
analysis
anarchy
angry
anxiety
appendix
apple
apps
ariely
armchaircritic
art
artisinal asswipes
asics
ask
assholes
assumptions
astroninja
atkins
atoms
attention
audacity
authentic
autobots
automagic
automatic
automation
awareness
awe
b2b
babies
bamf
banksy
barbarian
barbell
barbie
bargain
basic
baudrillard
be
beach
beatlemania
beatles
beauty-standards
because
behavior
belief
benjamin-franklin (bf?)
berger
betrayal
bezos
bias
bible
bibliography
bieber
bigotry
bikini
billion
birds
bitcoin
black
black-swan
blackfriday
bling
blizzard
blockchain
bloggers
bold
bollywood
bones
bonobos
books
booty
bootylicious
bradbury
brains
bras
brave
brevity
britney
broadcast
brontosaurus
bulletjournal
bullshit
burningman
buzzfeed
cable
cadence
caesar-advertorial
cafes
campbell
candy
canine
cantaloupe
carlin
cartography
catharsis
cause-and-effect
celebrity
change (people want who they are)
channel drift
china
chocolate
chomsky
christianity
christmas
chubbies
cialdini
cigarette
circles
cities
class
classical
climax
clocks
clothes
cluetrain
cmv
cockblock
coffee
colbert
cold
cold-press-juice-cleansers
columbus
comics
commitment
communication
complex
compounding
conditions
contact
contagious
content
context
controversy
converse
coolstorybro
cosmos
countersignalling
cowboy
crazy
credit-cards
crises
crossfit
crowdfunding
crowdsource
culture
cunt
curate
customer
cyborgs
dalai-lama
danger
darling
davinci
death
decay
deceit
defenestrate
delegate
delete
democracy
dennett
derp
derrida
design
desire
desire-paths
detroit
diamonds
dichter
dictionary
different
digital
dinosaur
direct-response
discography
disgust
disney
disruption
doc-martens
dragons
drama
dream
dropbox
Drucker
drucker
drugs
drugs
duck
dylan
dynasty
earth
eat
echo
ecommerce
economics
education
elaboration
electricity
electrode
electrons
elon
elvis
emma
empire
encyclopedia
enemy
energy
engagement
engineering
ennui
eskimo
esquire
essayist
essays
estimate
estimations
etymology
evaporative
evernote
everything
evolution
exclusivity
execution
exercise
experience
experiment
extension
eye
fable
face
facebook
faculty
fails
fakegrimlock
fame
family
fantasy
fashion
fb
fear
febreze
feedback-loop
feels
feminism
feminism
fictional-pigs
fight-club
finite
fish
follower
FOMO
force
ford
forest
fractal marketing
franchises
free
french
friend
frills
frustration
fuck
fun
funny
future
g-string
gaga
galileo
game
game-theory
games-people-play
gamification
gandhi
gangnam
gasoline
gay
gender
genre
german
GG
girl
girl-next-door
gisele
gladwell
glasshole
gluten-free
gmail
gmaps
god
god (usually capt)
godfather
godin
goldieblox
goldieblox
google
gossip
gotmilk
government
gq
gratitude
greene
growth
growth
growthhacking
gta
guacamole
guerrilla
guestbook
guilt
guitar
gun
hacking
haha
hairstyles
halitosis
halo
happiness
harrypotter
hashtag
hate
haters
heatdeath
heavymetal
heirarchy
help
heresy
hero
heroin
heuristics
hicks
highest-order-bit
himym
hipsters
hiring
history
hitler
hn
ho
holiday
hollywood
holocaust
honesty
honesty
hope
horse
hot
houdini
humanity
hyperbolic-discounting
hyperreal
hypocrisy
hypotheses
hysterical
i (usually cap)
ibm
icecream
icymi
ideas
ideavirus
identity
igloo
ignorance
ikea
ikr
imagine
imho
imperfections
imply
important
inbound
incentives
inception
index
india
industry
infer
inherently-funny-words
innovation
insanely-great
insight
inspires
instagram
instantly
intelligence
intercourse
interest
interest-rates
internal-combustion-engine
internet
interrobang
ipad
iphone
irony
irregardless
itch
jabberwocky
jacobs
japan
jazz
jeans
jenga
jesus
jewelry
jihad
jimi
jingle
jiro
jobs
jordan
journalism
joy
joyfear
jumanji
k
kahneman
kaizen
kale
kanban
kanye
kardashian
kesha
keyboard-warrior
kim
kinesthetic
kinky
kiss
kittens
kleon
knickers
knnbccb
know
kodak
kouros
kraken
kriegspiel
kthxbye
ladyboner
lamest-edit-wars
lana-del-rey
langleav
language
language
launch
leadership
lean
learning
legitimacy
lego
lennon
letterman
leverage
lgbt
lies
life
life-cycle
lightbulb
limitations
linkedin
listerine
literacy
literally
lobsters
Lois
lol
lolcats
lolita
lord
lord-of-war
lost illusions
lotr
louboutins
loud
love
loyalty
luxury
machiavelli
made-to-stick
madmen
magazines
magic
magnet
magnitiude
makeup
mama
management
manifestation
map
marilyn
marketing
marlboro
marriage
mars
marvel
marvel
mary-kay
maslow
mateusz
mathematics
matrix
mcdojos
mcdonalds
mcleod
mcluhan
meaning
media
medium
meme
memory
mental-health
message
messiness
meta
metaphor
metcalfe
methodology
metricsystem
mickeymouse
micro
middle east
mine
misconceptions
mission
mlk
MMA
moist
monalisa
money
money
mono-no-aware
montaigne
mood
moon
motivation
mtv
multiply
music
mvp
myspace
mystery
name
narcotics
nations
naughty
navy
nazi
nebula
necessary
neckties
neither
networking
neurons
new
news
newsjacking
nexus
nickelback
nike
nipples
noise
nolan
nomanclature
none
nostupidquestions
nothingarian
novelty
nuance
nyc
nyt
obama
obscurity
ocean
offer
office
Ogilvy
old
olsen
omfg
omg
ooda
open
opposite
orgasm
original
orthodoxy
orwell
osama
oscillation
otaku
overestimation
oxygen
oxymoron
ozzy
p2p
p90x
pacman
pain
paleo
pamphleteer
panic
paparazzi
paradigm-shift
paramore
pareto
passion
passwords
pausch
pavlov
pay
paycheck
paypal
penis
perfection
performance
permanent beta
persistence
personal
personality
peta
PG
philosophy
photography
phrontistery
piercings
pikachu
pilates
pinnochio
piracy
pirate
pizza
planning
plausible-deniability
play
pluto
pmf
poetry
pokemon
poker
policy
ponzi
poop
pope
porn
positioning
postits
ppc
PR
press
pretty
prettywoman
priming
print
process
procrastination
product
promise
proof
prostitution
prude
psychology
pumpkin spice latte
punk
purplecow
queen
quest
question
question
quiet
quizzify
quora
race
racism
radio
radio
rape
ratchet
rationality
read
real
reason
recalibrate
receive
reclaim
recycling
reddit
referralcandy
referrals
regulations
relationships
religion
remember
reporting
resistance
respect
responsive
results
retard
reviews
rewards
ribbonfarm
rich
road
rock
rockefeller
rome
rose
royalty
rudolph
rules
safety
sagan
sale
santa
satan
satisfaction
schelling point
school
school
science
scifi
second
secret
segmentation
segway
selling
semantics
seo
seriously
set
sex
sex-ed
sharing
sharkjump
ship
shop
shopify
shortcut
signalling
silva
silver
simcity
simple
simpsons
sitnskinny
sivers
sixpack-abs
skill
skype
slang
sleep
slow
slut
smartphones
social
socialjustice
solar
soliloquy
spoilers
sports
spotify
SRK
stage
starbucks
startups
startups
statement
statistics
status
stickiness
story
storytelling
streisand
stupidity
style
submit
subtract
subway
success
suddenly
sufficient
suicide
superman
supermodels
suzuki
swag
switch
symbol
sync
synergy
system
tabloids
taboos
taleb
talent
talk
taste
tattoos
tea
teaching
techne
technology
tempo
terms-and-conditions
tesla
tetris
tferriss
thank-you
the
theater
thinking
thought-catalog
throat
tiffany’s
tigerwoods
time
toilet
tonyhawk
toyota
transceive
transhumanism
transit
transmit
travel
tree
triage
trypophobia
tulips
tumblr
tumeric
turpentine
turtle
tv
twilight
twitter
typography
u2
under construction
underestimation
underwear
unfair
union
unless
up up down down left right left right b a start
uplifting
uranus
urbanlegends
urgent
us
usp
v
vagabond
vagary
vagina
value
vanderbilt
veblen
vegan
verify
vgr
vibrator
video-games
village
villain
violence
violin
viralvideos
virginity
vision
visual
visualization
voice
voldemort
volkswagen
voltaire
vs
vuvuzela
wabisabi
wade
war
warcraft
warhol
watches
watches
water
watergate
watergate
wave
wealth
website
weddings
weird-al
westboro
westwing
whatever
whatsapp
white
whitehouse
whore
wiggle
wiki
win-win
windows
winning
wisdom
wololo
wonderwall
words
words
wut
x-factor
x-men
x-ray
xerxes
xkcd
xxx
yankeedoodle
year
yearn
yes
ynab
yoga
yolo
you
youtube
za
zag
zeppelin
zero-sum
zig
zimmer
zipf
zombie
zoo
zygote
zymurgy
zyzzyva
zzz