When I first started out as a writer, I often felt burdened with the need to embody every single point of view, to cover all the bases. Carl Zimmer pointed out that this isn’t possible, not at all. At most you can do one point of view really well.
A cool hack is– you can have multiple voices, multiple characters. Different people can embody different things.
The above ad is funny because of the response. There’s a video of a dancing newscaster that’s funny primarily because his coworker is so embarrassed and awkward. She makes the video work. Without her, he would just be a guy by himself, having fun. Nothing significant.
Conflict. Contrast. Interplay. It helps us make sense of things. We think and see in stories.