Banksy, on Advertising

banksy-on-advertising

The thing I hate the most about advertising is that it attracts all the bright, creative and ambitious young people, leaving us mainly with the slow and self-obsessed to become our artists. Modern art is a disaster area. Never in the field of human history has so much been used by so many to say so little.

The above quote is a fantastic bit of polarization. It’s genius marketing, even if Banksy claims to eschew marketing. The fact is that the man (or woman?) is a marketing mastermind, with a very clear sense of what his brand is, and what his audience is. He knows how to pick a fight, to make himself and his views relevant.

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