Apple

1- Apple’s MVP: http://andrewchen.co/apples-minimum-viable-product/

2- Steve Jobs unveiling the iPhone in 2007: https://www.youtube.com/watch?v=9hUIxyE2Ns8

Very interesting to pay attention to his storytelling style. There’s a lot of setup. Expectation management. 2×2 matrix.

Apple Watch thoughts:

Wonder why they didn’t call it the iWatch. Maybe iWatch just looks ugly.

I feel like Jony Ive should be the face of the brand, not Tim Cook.

Tim Cook became a lot cooler after he came out openly. Interesting to think about why that is. Something about personality, and something about being willing+able to take a strong view on something that’s mildly controversial now but will “obviously” be the status quo in a while.

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