Antimarketing

Fred Wilson vs Marketing, 2011

http://avc.com/2011/02/marketing/

Marketing is for companies who have sucky products. If you build something that is amazing (think Flipboard or Instagram or Instapaper) people will adopt it because it is amazing. And you won’t have to do much marketing, at least at the start.

Seth Godin in the comments:

Ouch!

Marketing ≠ Advertising.

If you redo the post with Advertising throughout, I won’t argue much.

Marketing is the name we use to describe the promises a company makes, the story it tells, the authentic way it delivers on that promise.

This blog is an example. You’re an example. The blog is a medium for you to tell the USV and the Fred Wilson story. And you live it every day. That’s marketing.

I’m done now. Thanks for letting me clear that up.

Also see:

Jason Calancanis vs SEO, 2007

http://calacanis.com/2007/02/07/why-people-hate-seo-and-why-smo-is-bulls-t/

The SEO folks got really pissed off at me for saying “SEO is bulls@#t.” last year, but the truth is that 90% of the SEO market is made up of snake oil salesman. These are guys in really bad suits trying to get really naive people to sign long-term contracts. These clients typically make horrible products and don’t deserve traffic–that’s why they’re not getting it organically so they hire the slimebuckets to game the system for them.

Note: There are some whitehat SEO firms out there I know, but frankly the whitehat SEO companies are simply doing solid web design so I don’t consider them SEO at all. SEO is a tainted term and it means “gaming the system” to 90% of us.

Now, if you make great content, keep your page design clean, and stick with it you’re gonna do just fine in the rankings. Don’t smoke the SEO-crack… you’ll just wind up chasing your tail as digg and Google closes the tiny SEO loopholes and put your domain on the black list.

Sullivan: http://searchengineland.com/why-the-seo-folks-were-mad-at-you-jason-10475

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