Monthly Archives: April 2017

Looking Pretty

> Marketing is all about looking pretty (as a company)

This is a complete misunderstanding about the fundamental utility of marketing. It would be roughly akin to saying “innovation is all about adding new features”. (Actually even that isn’t quite bad enough.)

Marketing and innovation are the yin-yang dynamic at the heart of every product or every company. It’s like a waltz. Marketing is about developing deep insights into customers (as patterns of human behavior) and the using that to inform the product, and inform the messaging.

Assuming marketing is about looking pretty is like assuming bodybuilding is about getting spray tans. There’s a lot more going on under the hood.