Fictional Content Marketing Case Study: Selling Candy Online

Originally posted on the ReferralCandy Blog. Let’s explore a fictional case study: Suppose you’re selling candy. I

Recommended Reading

  If you want to learn about SEO, go to Moz. Watch Rand Fishkin’s youtube videos and scan through his slideshares. I’

Learn marketing by analyzing what’s worked on you

Originally posted on the ReferralCandy Blog. 1: Improve your personal understanding of marketing by analyzing the marketing t

How to deal with creative anxiety

Originally posted on the ReferralCandy Blog. Creative anxiety sucks. Horribly. Before anything else, here are the 6 steps you

Content marketing mistakes: Misallocating limited resources

Originally posted on the ReferralCandy Blog. 4: Misallocating limited resources. (BE VERY PROTECTIVE OF YOUR TIME. Seriously.)

Content marketing mistakes: Repeating what others have written

Originally posted on the ReferralCandy Blog. Mistake #3: Repeating what others have written. (“Why should I read your stuff

Content marketing mistakes: Not specifying the problem

Originally posted on the ReferralCandy Blog. Mistake #2: Not specifying the problem. (If it ain’t sound broke, they ain’t

Content marketing mistakes: Not specifying the audience

Originally posted on the ReferralCandy Blog. Mistake #1: Not specifying the reader. (When you write ‘for everybody’, you

The constraints content marketers have to operate in

Originally posted on the ReferralCandy Blog. First of all, you have limited resources. Let’s not sugarcoat that, because the

101

I have accumulated quite a bit of content marketing experience and know-how in the past 3 years. I’ve decided to write d

marketing links

Link Building: http://webris.org/link-building-strategies-that-work/ Skyscraper: http://backlinko.com/skyscraper-technique/