links

Some links I have lying around http://www.brafton.com/blog/every-word-counts-sentences-helped-net-250k-ecommerce-revenue http:

coke

http://www.thesocialmediahat.com/blog/content-marketing-lessons-coca-cola-01212013 why does coke still advertise http://blog.r

Jonah Berger

How to put together a successful customer referral program http://t.co/1n0s7N4wXH — jonah berger (@j1berger) December 17

Marketing is a nebulous concept

Marketing is a nebula. (Originally, nebula was a name for any diffuse astronomical object.) Marketing is massive and it’

changed my view of marketing

Marketing Is The Most Work You Can Do Entirely Inside Your Brain I’ve always been a marketer, even when I didn’t q

Sheryl Sandberg speech at Harvard Business School 2012

Full transcript World is becoming more connected and less hierarchical. Everybody has a voice, etc. Traditional career paths a

padday

The Real Life Social Network v2 from Paul Adams Social Design Principles from Paul Adams Paul Adams Keynote from Mind The Prod

musk-genius

Elon Musk is always talked about as a tech/engineering/business type genius. He’s also a PR/marketing genius: Post by Th

Gladwell

http://www.theregister.co.uk/2008/11/30/malcolm_gladwell_no/ http://www.newyorker.com/magazine/2013/09/09/man-and-superman htt

DOET

Liking Principle: Attractive things work better… When you wash and wax a car, it drives better, doesn’t it? Or at least fe

Drucker

 “Doing the right thing is more important than doing the thing right.”  “If you want something new, you have to stop d

Tobi Keynote at AccelerateOTT

  Air Jordan sneakers When I was 13 in some middle school in the middle of Germany- became aware of what was going on aro

Ev Williams – XOXO

A journey on the information superhighway – evan williams Hello friends. I want to talk to you today about the Internet, jus

Brands Sell Building Blocks of Identity

Successful brands sell you building blocks of identity. Here’s how this works. 1. Most people have some vague idea of wh

Power of Habit

The Power Of Habit is a book by Charles Duhigg about how habits work. There are 3 parts to a habit – the cue, the response a

How will McDonald’s survive the sugar revelations?

Interesting to read about McDonald’s rebranding. I’m not too sure how I feel about it. I think these are steps in

Robin Sharma

I enjoyed The Monk Who Sold His Ferrari way more than I expected to. The biggest difference Sharma made for me was his perspec

Apple

1- Apple’s MVP: http://andrewchen.co/apples-minimum-viable-product/ 2- Steve Jobs unveiling the iPhone in 2007: https: